Digital technology can also change the fashion industry? Do not believe you come here

Tencent Digital Technology (Rocky) Digital technology is changing everything, not just the electronic consumer market, but also affecting financial, transportation, agriculture, medical, fashion and other industries. Taking the fashion industry as an example, smart phones, mobile Internet applications, 3D printing, and even artificial intelligence have completely changed the marketing, manufacturing, and sales of the fashion industry, while the enhanced/virtual reality body makes people's shopping experience happen. Transformation, technology and fashion have never been so close together. Below, let's take a closer look at the impact of digital technology on the fashion industry.

1. Exploration of new types of customers

More and more fashion brands are beginning to realize the importance of social marketing. At the same time, subdividing marketing according to the user attributes of social platforms will help discover new users. For example, Instagram has a younger group and Instagram has more income-stable youth groups. Facebook’s fastest growing user group is women aged 40-50. Obviously, if you want to sell products to 16-year-old girls, you need to choose the right social media for marketing.

In addition, digital media has also changed the form of fashion communication. Although large magazines are still necessary, social media marketing often allows fashion companies to quickly get real returns.

2. Artificial intelligence

Artificial intelligence has developed rapidly in recent years and has a positive impact on the fashion industry. For example, a GoFind application can find the brand and retail store of a user's photo through an artificial intelligence-based search engine, which undoubtedly enhances the shopping experience. Of course, more and more fashion online shopping websites have also begun to use artificial intelligence algorithms to analyze user data and push their most interesting apparel content.

3. 3D printing and smart fabric

Although 3D printing cannot be an intensive production tool, in the fashion field, it can help designers turn avant-garde ideas into reality and then customize production. Similarly, smart fabrics have also emerged in recent years, making garments safer, warmer, and even able to interact with the environment and electronic devices. Project Jacquard, Google's collaboration with Levi's, is a very typical case.

4. Internet of Things and Big Data

Retail stores and experience stores are still a very important part of the fashion industry. Online shopping cannot completely replace them. Of course, with the advancement of technology, the layout of the store's furnishings and merchandise has become more refined, and the store can analyze the user's interest in which area of ​​the product is most interesting through IoT devices such as smart tags, sports trackers, and so on. Customize, improve shopping experience and increase sales.

5. Enhanced/Virtual Reality Shopping Experience

Augmented reality is also a promising technology, especially in the fashion industry. For example, some stores start with 3D AR mirrors. After entering the clothing styles, the user can stand in front of the mirror and select their favorite clothing to try on them without having to change clothes. This kind of shopping experience is what the user wants to try. .

Similarly, some fashion manufacturers are also jointly applying developers to design online shopping applications based on virtual reality. As long as the user wears a headset, they can manipulate and test their own characters with similar physical characteristics, and they also have certain development prospects.

6. Self-service receipt and drone delivery

The online shopping delivery method has also become more diversified in recent years, and has a huge impact on the fast fashion industry. In addition to express delivery, users can choose to pick up goods at the pick-up point through an autonomous pick-up machine. In addition, shopping platforms such as Amazon are still actively developing drone delivery. If you want to wear a new dress to attend a party, just wait for the 30. minute.

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Source: wtvox

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