Apple ipad mini pricing higher than expected

Apple ipad mini pricing higher than expected Since July of this year, news about Apple 's launch of the new iPad mini tablet this fall has been a cause of great concern. At the same time, just before this week, the question of how to price iPad mini has always been a huge mystery.

When Apple announced at the press conference on Tuesday that the new iPad mini was priced at 329 US dollars, investors seemed to be sincerely fearful about this pricing. Affected by this, Apple's stock price eventually fell to the close on the day, especially once in the intraday trading session. Decline.

Most analysts had previously expected the iPad mini's starting price to be around $249, roughly the highest price of Apple's competitors. In fact, there are some small, cheaper tablets, such as Amazon’s 159 US$ Kindle Fire and Google’s US$199 Nexus 7. In an era of dietary craving, investors are worried that whether consumers will be ready to spend more money to buy Apple's iPad mini tablet.

Apple seems to be full of confidence that the iPad mini's quality will be a big advantage. Most tablet PCs produced by Apple are made of plastic, while the iPad series are made of glass and aluminum.

At Tuesday's conference, Apple's chief designer Jonathan Ive highlighted the "diamond-cut bevel" advantage and the "one-piece" manufacturing process between the iPad mini screen and the case. Jonathan claims: "Simply reducing the size of a product will face some losses, but what we are doing is to start from scratch and spend a lot of time designing a condensed product instead of just cutting down the size of the original product. ”

In view of Apple's more applications and media content - the total number of applications and content downloads in the Apple App Store has reached 35 billion, and many consumers will probably spend more money to buy Apple's iPad mini new tablet. In response, Carolina Milanesi, a mobile business analyst at Gartner, a market analysis firm, said: "The iPad mini gives users some brand and ecosystem advantages, and consumers will be willing to pay more money. Get richer experience.The original iPad tablet pricing created a market, this pricing forced all other companies to produce a cheaper 7-inch small tablet PCs, and the emergence of iPad mini, will provide consumers with more advantages "Another Gartner analyst, Michael Gartenberg, also said: "Apple has never chosen a way to compete at all costs."

Of course, high prices will inevitably help Apple maintain a higher profit margin, but how many users will buy 10-inch iPad and 8-inch iPad mini? In fact, with the launch of the iPad mini, Apple will also face a risk that this new product may seize some of the iPad's market share. Perhaps Cook's idea is that letting Apple's own products grab iPad's market share is better than letting Amazon or other competitors grab market share.

However, Apple's investors have generated new concerns. Cooke claims that Apple has sold 100 million iPad tablets. This shows that in the quarter ending in September, Apple sold only 16 million iPads, which would be significantly lower than the 17.5 million expected by Wall Street analysts. station.

In addition, with the launch of Microsoft Surface, iPad is now facing more and more competition, especially these competitors launched a cheaper product. Even Apple's loyal supporters seem to have refused to buy the iPad before the iPad mini. Analysts have also long worried that Apple’s iPhone 5 sales are limited due to Foxconn's production capacity.

Most of Apple's products have been updated. Cooke claimed at the press conference on Tuesday that 2012 has been a “real year of many innovations”, and Cooke is right. However, as the stock price fell by 12.6% from its highest record in September, investors also seem to believe that Apple’s upcoming quarterly earnings will be disappointing, and this will also be Apple's consecutive release in the past year. The third profit disappoints in the fiscal quarter.

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