[Text / Long Zonghui] In the first half of this year, the European economic recovery was limited, but the United States, Southeast Asia, and African countries and regions showed continued growth in market demand.
At the same time, the problems of quality and lack of specifications exposed by LED lighting exports have become increasingly prominent, especially in overseas markets, due to quality problems, the number of returned batches has increased year by year. On September 1 this year, the EU's new energy efficiency standards began to be officially implemented, which undoubtedly sounded the alarm again.
"Currently, China's LED lighting market is caught in a misunderstanding of price wars. All products are basically built around prices. Excessive price competition makes product quality difficult to guarantee. Buyers in many countries in Europe and America give up China's LED products and have a certain impact on MADEINCHINA. Resist the psychology." Nie Pengxiang, the president of the incentive test, expressed his concern.
The US market has always been the most important and most stable export destination for lighting products. However, domestic companies currently only get a little bit of the US market share. "If a company is determined to do overseas market well, it must design and manufacture according to the standards and requirements of the product input. It must consult with the domestic third-party testing institutions with qualifications to consult the relevant market certification matters." Nie Pengxiang said.
The protection of consumers in Europe and the United States is very strict, so there will be various standard testing and certification for products. For foreign buyers, they are not daring to buy things that are not certified. The importer supplies the product to the retailer, and the retailer sells it to the customer. Once the quality problem occurs, it is unconditionally returned. This loss is not small for them.
Nie Pengxiang gave us an example. Four years ago, there was a company selling LED products at Wal-Mart in the United States. The price was very low, but the quality of the products was very problematic. At the time, there were GE products on the shelves, and the prices were relatively biased. high. At the beginning, many consumers bought this cheap product. Soon after the US FTC conducted market supervision, it found that its nominality was not in line with the actual situation. Finally, the products were all removed, which was a fatal blow to the development of the company.
"In addition to FTC in the United States, CPSC and the state governments have implemented a strict recall system for LED products. Chinese companies have a long-term foothold in the US market because of their luck." Nie Pengxiang said.
On November 26th, at 14:45-15:00 in the AB meeting room of Hall 5 of Guangzhou Poly World Trade Center, the CEO conference Sunshine Lighting titled "Channel Strategy" special, Nie Pengxiang will publish the theme entitled "No quality, no export" Lectures, how to choose the standard "threshold" for companies to compete in overseas markets, how to choose the blue ocean and the Red Sea in overseas markets. The current requirements for the export of LED lamps around the world and you to discuss in depth, please lock the special!
At the same time, the problems of quality and lack of specifications exposed by LED lighting exports have become increasingly prominent, especially in overseas markets, due to quality problems, the number of returned batches has increased year by year. On September 1 this year, the EU's new energy efficiency standards began to be officially implemented, which undoubtedly sounded the alarm again.
"Currently, China's LED lighting market is caught in a misunderstanding of price wars. All products are basically built around prices. Excessive price competition makes product quality difficult to guarantee. Buyers in many countries in Europe and America give up China's LED products and have a certain impact on MADEINCHINA. Resist the psychology." Nie Pengxiang, the president of the incentive test, expressed his concern.
The US market has always been the most important and most stable export destination for lighting products. However, domestic companies currently only get a little bit of the US market share. "If a company is determined to do overseas market well, it must design and manufacture according to the standards and requirements of the product input. It must consult with the domestic third-party testing institutions with qualifications to consult the relevant market certification matters." Nie Pengxiang said.
The protection of consumers in Europe and the United States is very strict, so there will be various standard testing and certification for products. For foreign buyers, they are not daring to buy things that are not certified. The importer supplies the product to the retailer, and the retailer sells it to the customer. Once the quality problem occurs, it is unconditionally returned. This loss is not small for them.
Nie Pengxiang gave us an example. Four years ago, there was a company selling LED products at Wal-Mart in the United States. The price was very low, but the quality of the products was very problematic. At the time, there were GE products on the shelves, and the prices were relatively biased. high. At the beginning, many consumers bought this cheap product. Soon after the US FTC conducted market supervision, it found that its nominality was not in line with the actual situation. Finally, the products were all removed, which was a fatal blow to the development of the company.
"In addition to FTC in the United States, CPSC and the state governments have implemented a strict recall system for LED products. Chinese companies have a long-term foothold in the US market because of their luck." Nie Pengxiang said.
On November 26th, at 14:45-15:00 in the AB meeting room of Hall 5 of Guangzhou Poly World Trade Center, the CEO conference Sunshine Lighting titled "Channel Strategy" special, Nie Pengxiang will publish the theme entitled "No quality, no export" Lectures, how to choose the standard "threshold" for companies to compete in overseas markets, how to choose the blue ocean and the Red Sea in overseas markets. The current requirements for the export of LED lamps around the world and you to discuss in depth, please lock the special!
| CEO Conference Session 5: Channel Strategy (title: Sunlight) | ||
| 26 November 13: 30-16: 00 Guangzhou Poly World Trade Center Hall 5 Hall meeting room AB | ||
| Moderator: Zhou Xuejun, Marketing Director, Philips Lumileds | ||
| Time Time | Topics Topic | Speaker Speaker |
| 13:30-13:40 | Opening ceremony speech | Organizer Gaogong LED |
| 13:40-14:00 | Keynote Speech: Channel Competition for Diversified Expansion | Gao Li LED General Manager Zheng Liyao |
| 1. E-commerce model is better or worse: B2C or O2O? | ||
| 2. Who is the deer of the battle channel? | ||
| 3. Can invisible channels achieve hidden champions? | ||
| 14:00-14:15 | Keynote speech : Let the world have no hard-to-sell LED lighting source | Lin Jilin, General Manager of Mulinsen Lighting |
| 1. Surrounding the city in the countryside? Going to the countryside? | ||
| 2. Selling light sources or selling lamps? | ||
| 3, the price determines the winner of the LED lighting source market? | ||
| 14:15-14:30 | Keynote Speech : From Traditional Channels to E-Commerce Era | Lin Minfeng, Chairman of Chau Minghanyuan |
| 1. Change of marketing concept in the era of e-commerce | ||
| 2. E-commerce breaks traditional hierarchical distributionæ¡Žæ¢ | ||
| 3. What is the choice of e-commerce or traditional channels? | ||
| 14:30-14:45 | Keynote speech : How LED lighting companies can subvert traditional lighting patterns | He Wenming, Chairman of Wanbang Optoelectronics |
| 1. How to solve the channel dilemma of LED enterprises? | ||
| 2, wholesale, retail, engineering, e-commerce, how to choose enterprises? | ||
| 3. How to locate product lines, channel models and prices? | ||
| 14:45-15:00 | Keynote speech : no quality, don't export | Nie Pengxiang, President of Incentive Testing |
| 1. Red Sea and Blue Ocean in overseas markets | ||
| 2. Ignoring quality is equal to suicide | ||
| 3. The standard "threshold" that the overseas market must know. | ||
| 15:00-15:30 | CEO dialogue : channels, whether it represents the market and the right to speak | Dialogue host: Philips Lumileds Zhou Xuejun |
| 1. Will the dealer continue his strong voice? | ||
| 2. How much is the destructive power of e-commerce channels to traditional channels? | ||
| 3. What are the advantages and disadvantages of LED lighting companies in the eyes of dealers? | ||
| 4. Does the company's channel influence exceed the brand? | ||
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