Adidas has set up a Speedfactory plant in Atlanta, which is expected to be completed and put into use by the end of next year and will be manufactured on a large scale using robots.
In the past year, Adidas has indicated that it will transfer some of its footwear manufacturing business back to Germany, and also set up a highly mechanized Speedfactory factory in the United States, in order to shorten the distance between production and sales and better control product quality. Another benefit is the ability to gradually reduce reliance on Asian artificial production plants. The news is that Adidas has decided to set up a Speedfactory plant in Atlanta, USA. The 8,000-square-meter plant will be officially put into use before the end of next year. Its annual output is 50,000 pairs, all of which are affiliated with Ultra Boost. High-end shoes from the NMD series.
It is worth mentioning that the German sporting goods giant currently produces 500 million pairs of footwear products, although Speedfactory's 50,000 pairs are really a fraction, but this is a trend, no doubt in the future. The proportion of footwear products produced by robots will increase. Adidas executive Eric Liedtke said that the company hopes to move the design and production process of the entire footwear to the United States, so that the feedback from consumers can be adjusted in time, which will help to absorb the most advanced design concepts and maintain Innovative. In addition, according to the estimated Speedfactory plant in Atlanta will provide about 160 jobs, after all, robots also need staff maintenance management.
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