Sold out 67 million TV sets in five years. Why is the benchmark for domestic brand quality?

In 2012, TV sales totaled 11.43 million units; in 2013, 11.349 million units; in 2014, 13.17 million units; in 2015, 14.44 million units; and in 2016, the target was 17 million units.

On July 29, 2016, the Ministry of Industry and Information Technology issued a notice to announce the list of "Quality Benchmarks" for industrial enterprises in 2016. Shenzhen Skyworth-RGB Electronics Co., Ltd. is actually the only one among the big and old color TV manufacturers in China. It is quite surprising.

Unexpected title

As we all know, in China's color TV manufacturing companies, on the qualifications, compared to Changhong, Hisense, Konka, these old TV companies, Skyworth is the younger generation. In the early years, it was a very difficult period for entrepreneurship, and survived among these old TV companies. Dozens of years of dormancy, only recently began to emerge.

Therefore, if the talks are ranked first, the only “Quality Benchmark” title of China’s color TV companies will not be able to make any contribution to Skyworth. This is a place that I find surprising.

One point that I can think of is that it was aired on the news network not long ago and said that Skyworth Group is the first company in the world to mass-produce OLED TVs.

Although many people, like me, do not often look at this section, but we all know that the news network is a weathervane and the signal is very strong.

It is said that many large entrepreneurs, board of directors, president or something, fixed every day, the secretary is ready to broadcast the catalog, easy to see in the plane or the car. Hey, don't like to watch news broadcasts. Maybe that's why I can't be president or chairman.

Big Brother and Little Brother

Under a simple investigation, Skyworth Group was established in 1988 and it has only been 28 years since. Changhong was founded in 1958, and Hisense was founded in 1969. They are all brothers of the same level as Big Brother. This is why I was surprised.

In China, the television market has been growing slowly in these two years. The total TV consumption in the country is about 45 million units each year. However, brand reshuffling is getting more and more serious. Some old TV companies are already in a state of precariousness and they may be affected at any time. replace.
From 2012 to 2016, the total number of TV sets sold by Skyworth Group is expected to be 67.39 million. According to the current situation, it may exceed this figure.

For example, this year, Skyworth’s TV sales target in the Chinese mainland market is 11 million units, and Hisense is also actively robbing those siblings of color TV counterparts. One can imagine how high the concentration of color TV brands is now, and how intense the competition is. .

not easy

However, what I appreciate most is not how much his figures have grown. Now the economic situation is not very good. Stability is king. It is not a big deal, nor is it drastic. It is a victory to overcome difficulties in the industry. Therefore, Skyworth, who is a private company, is not easy to compare with those TV companies with huge losses.

It is said that Skyworth is now focusing on the color TV market in Southeast Asia. Before that, Skyworth was the territory of the Japanese color TV brand. The internationalization of this piece is too big, not to elaborate, not only Skyworth, most TV companies are saying to be international.

I personally feel that this thing will not be seen in a year or two. South Korea's Samsung TV and LG TV are too strong. Together, the two companies will sell nearly 80 million TV sets each year in the world. Note that this is every year, not five years. Chinese companies may not add up to more than one Samsung, so it is still a matter of course and it is a long way to go.

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