Everyone may have discovered that after two years of spurt growth in smart phones in 2013 and 2014, it seems that there has been some cooling this year. The most sensational smart hardware products in the first half of this year may only be released by Apple Watch. It seems that there are no such beautiful products as Google Glass and Nest Thermostat. Is the smart hardware industry in a panic period?
"Smart Product Circle" held its first search for explosives last year, and it has collected nearly 100 smart hardware items with different shapes and functions, which are intended to find intelligent hardware explosion products that can truly open the market. The participating products were unveiled at the “2015 China Smart Home Expo†held at the Shenzhen Convention and Exhibition Center, attracting the attention of many insiders. However, even after the big waves and sandstorms, the intelligent hardware explosions after the competition, can not help but appear to be cramped in the face of the market and channels. According to industry sources, there are currently few smart hardware products on the market that can achieve monthly sales of more than 100,000. Even if this magic spell is broken, it is only occasional, and there is no continuity.
Homogeneity and sales problems cause smart hardware to enter panic
Smart hardware products can't enter the hearts of consumers. One is because the experience of the product itself is not good, and the other is the non-intelligent item with higher cost than the same function.
In order to break through these two constraints, we must first eradicate the homogenization of products. Throughout the current smart products on the market, the selling, performance, and UI styles are almost the same, and even the names of some products are stupid and unclear. There is probably only a difference in concept between similar products. Taking smart lights as an example, among the many brands of smart light products, there are main entertainments combined with small games, there is a main intelligent interest to render the atmosphere of the bedroom, and there are flashing alarms at the key moments of security. The product concept is not uncommon in the smart industry, but after the concept of speculation, how to make consumers pay for it? The product does not have excellent technology to support, there is no substantial highlight to ensure user stickiness, and ultimately will lead to a shortage of funds for the company or team, and can not carry out subsequent research and development. I believe that everyone has a deep understanding, the smart hardware industry is surging, and many famous companies or teams have become the "martyrs" of this industry.
Secondly, the sales channels of products are also a problem that plagues everyone. Opened Jingdong, Tmall and other websites, the sales of various products are at a glance, and most of the sales are flat. In addition to the online channels, the traditional agent channels are not optimistic. The seemingly impressive monthly shipments, in fact, most of the products are backed up in the hands of dealers, so the means of "pit" dealers is undoubtedly Kill chickens and take eggs, drink and quench your thirst. At present, many traditional industries have begun to develop and produce intelligent hardware, such as traditional lighting companies, traditional real estate companies, traditional security companies and so on. The traditional enterprise itself has rich industry experience and user groups, the most close to the user, can deeply understand what the user wants, what he likes, can make the intelligent hardware realize the real landing in the ordinary user group, whether their joining can improve the current What is the embarrassing situation of intelligent hardware?
The entry of Internet giants and traditional industries has brought a glimmer of light to today's smart hardware industry, and other smart hardware teams are not at a loss. Since last year, everyone has gradually realized the importance of ecological construction, and combined with other types of intelligent hardware products or service applications to form a linkage between life scenes, such as air boxes, smart air conditioners, fresh air systems and other hardware. Interconnection, constitutes a smart air scene; intelligently monitors the linkage between mattresses, snoring instruments, smart lights, etc., and builds a bedroom scene that improves sleep... There are so many linkage scenarios, we all realize that in the future, The sale of hardware is replaced by services, and the linkage of scenarios is the best form of integration with other hardware and services. In addition to the connection between hardware and hardware, hardware and software, in fact, the technical support of the downstream end is more important. Only by opening up the technology, single product and service, it is possible to create a real explosive product.
Under the background and industry promotion, the second season of blasting is launched immediately. Compared with the previous session, this activity has increased the search for technical explosions and scene construction.
For the participating products, we can get sufficient upstream and downstream docking resources, we will also dig out more excellent technologies (such as transmission technology, collection technology, etc. that can be applied in wearable products, and applied in home entertainment equipment. Interactive recognition technology, control technology, etc.). At the same time, "Smart Product Circle" will also absorb domestic real estate leading enterprises, property management companies, investment consulting agencies, and channel partners to form a huge resource pool that can realize the real landing for intelligent hardware enterprises. In the early stage of the event, through cooperation with real estate developers, we will build a simulated smart life experience room, showcase the participating intelligent hardware products, and construct different scene linkages. The final breakout products will also have the opportunity to be collected by the enterprises in the resource pool and applied to the real smart life construction.
For the sponsoring companies, with the emergence of the panic period of stock market volatility and the continued decline of the broader market, the intelligent hardware industry has also ushered in a difficult period of shortage of funds and difficult products, through the excavation of this activity, and the traditional industry. The docking between the two can more accurately select the smart hardware products that are truly accepted by the users, and through the channels of traditional real estate developers and property management, the products will be integrated, customized and truly intelligent. It is an excellent opportunity to dig out explosives and create explosive products.
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Hunan Furui Mechanical and Electrical Equipment Manufacturing Co., Ltd. , https://www.thresher.nl