Independent research and development innovation Sony Ericsson Smart Music TV grand launch

On the morning of August 19, 2015, SOAIY hosted the “2015 Sony Ericsson New Product Launch Conference” at the Sony Ericsson Industrial Park Headquarters in Huadu District, Guangzhou. It officially released its own R&D design and represented a new benchmark for the TV industry. Innovative product - Sony Ericsson smart music TV, with "patent design, fever-grade sound effects, speed of the twelve-core computing, Ali cloud OS + iqiyi dual intelligent system," the four product highlights, become the 2015 smart TV industry much The flagship product of concern. More than 200 agents and journalists from all over the country have witnessed this historic moment.


Sony Ericsson Smart Music TV online and offline 46-inch retail price of 3980 yuan, will start September 20 in Jingdong and Tmall crowdfunding, Sony Ericsson official website has begun to accept bookings, at the same time, from now on Sony Ericsson will be in the country Major cities have established multiple offline experience stores where consumers can go for a free experience.


Speech by Mr. Liu Jianjia, Chairman of Sony Ericsson
As a well-known national brand, Guangdong province's key high-tech enterprises, the top ten brands in the digital industry, and the most brand-value enterprises, Sony Ericsson has always been adhering to the “dream of science and technology achievements” corporate philosophy, insisting on independent research and development since its inception. Production and design have played the dark horse role in digital, mobile phones, and home DVDs. In the fierce competition in the television industry and serious homogenization of products, Sony Ericsson brought smart music television and shouted the slogan of “only playing value wars and not fighting price wars”. With its strong strength in technology research and design and appearance design, and consistent Harsh product quality control ability, once again pick up the national brand independent innovation banner.


Sony Ericsson Industrial Park

Sony Ericsson Smart Music TV is the biggest highlight of this conference and represents the most advanced direction of smart TVs. It not only has all the functions of smart TVs, but also is a cloud TV with massive content and can be updated in real time. The advantages in the music field were also applied to this product for the first time, providing users with a full range of home smart entertainment centers.

Apply for national patent, ultra-narrow aluminum frame design, appearance is comparable to Apple iphone6

Sony Ericsson Smart Music TV has applied for national appearance patents and new utility patents. The product adopts the “fashionable and simple” design concept, integrates TV and audio, positively adopts “full-fitting technology”, and seamlessly fits an entire piece of tempered glass to the screen, while the side uses ultra-narrow aluminum alloy. Border design, the maximum thickness of the entire border from top to bottom is only 16mm, the appearance can be comparable to Apple iphone6.


Can be placed on the living room coffee table or on the wall

In addition, the base and sound are integrated design, the whole speaker is inserted through the base, the material is anodized, aluminum-magnesium alloy all metal, whether it is in the solid or aesthetic effects are very good. At the same time has 3 HDMI interfaces, 2 USB interfaces, 1 digital audio output, support for 802.11n wireless networks and Bluetooth.


Base integrated design

8 enthusiast-grade full-range speakers, DSP sound engine, 3D surround + subwoofer sound, subversive TV HIFI sound quality

There are 8 enthusiast-grade full-range horns inside, with a circular aluminum diaphragm sound unit, the middle of the bass diaphragm, plus DSP sound engine, to solve the TV's sound signal source, and 3D surround + subwoofer sound perfect sound line Technology, to create subversive TV HIFI sound quality, to achieve fever-class professional sound effects. With the optional Bluetooth wireless subwoofer, you can feel the cinematic shock effect while sitting at home. The built-in Bluetooth function allows you to start the audio alone while turning off the TV screen and use the phone to connect the audio to play music.


Speed ​​twelve core design, system, pictures, audio and video processing alone, to bring a smooth experience

Adopting fast twelve cores, ie, 4 core CPU operations, 4 core GPU rendering, 4 core VPU, and powerful system computing capabilities, the system, pictures, and audio and video are separately processed by the CPU, GPU, and VPU to overturn the traditional single CPU. The processing mode has greatly improved the overall operating speed. The speed of the twelve cores no longer causes any “dating” phenomenon when enjoying HDTV.


Speed ​​twelve core design

Alibaba Cloud + iQiyi Intelligent Dual OS System to Build Home Intelligence Application Center

Using Alibaba Cloud + iQIYI Intelligent Dual OS System, Alibaba's Global R&D Center is responsible for professional cloud computing, and is responsible for content updates throughout the entire process. It is stable, smooth, and easy to use. Built-in rich movies, television, songs, multi-screen interactive 3D somatosensory games, massive high-definition games, application stores, online shopping malls and other content, can achieve online video, games, shopping, games and K songs and other functions.


Dual OS system to create home smart application center

It is still unclear whether Sony Ericsson, who plays a dark horse role in digital, mobile phone, home DVD, etc., will once again have a bloody way in the TV industry. However, it insists on adopting technological ideas for product innovation and design innovation, and Adhering to the business philosophy of "only fighting value wars and not fighting price wars" will surely lead to a differentiated competitive road that is not the same as the industry. In any case, we should all applaud the innovative spirit of this kind of national enterprise of Sony Ericsson.

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