Skyworth Breaks Out of Home Appliances Thinking Width Popularity OLED Planning Smart Home

Nowadays, home appliance companies must focus on making products, keeping abreast of technological development trends, and seizing smart home scenarios. For example, Skyworth, while vigorously advancing the development of OLED technology, is also actively implementing the relevant layout of smart homes.

OLED industry broke out, it should give Apple a record

Although Apple's innovation has weakened, it is still a vane of technological development. It is said that the screen technology adopted by the iPhone this year has changed from LCD to the most popular OLED, and Apple and Samsung have signed orders for nearly 160 million OLED screens.

OLED is called a new generation of smart phone screens, with self-luminous pixels, lower energy consumption, thinner thickness, and wider color gamut. Especially for AMOLED, the theoretical refresh rate is 1000 times that of LCD. It can be said to replace LCD. It's just a matter of time. In fact, more and more mobile phone manufacturers have already used OLED screens on their flagship models. Huawei, OPPO, vivo and other mobile phone manufacturers have reached cooperation in related fields and have further demonstrated the industry's expectations for OLED.

It has been reported that Huaxing Optoelectronics, Tianma Microelectronics, BOE and Hehui have already spent tens of millions of yuan to establish at least eight OLED panel factories in China.

Obviously, through the mass popularity of small-size OLED screens, it will effectively enhance consumers' attention and acceptance of OLEDs, which is also a good thing for large-size OLEDs.

Industrial chain energy storage, Skyworth OLED product price cuts 20%

High prices and insufficient production capacity are the two major pain points that have once constrained the popularity of OLEDs. With the increase of input from OLED screens and the maturity of production lines by LGD, China Star Optoelectronics, BOE and other panel makers, the production capacity problem is expected to be gradually alleviated by 2019.

The maturity of the industry chain is the fundamental element for the continuous development of OLEDs. At the key nodes of new technology iterations, the OLED technology has increased its anti-risk capability.

In the OLED alliance formed by LG, Sony, Skyworth, Konka and other brands, Skyworth is quite active. In November of last year, Skyworth and BOE launched HiChina’s first independent OLED TV, laying the foundation for Chinese companies’ position in the OLED industry. .

The meticulous cultivation of the industry chain has brought OLED space to prices. Especially in the tide of rising prices of LCD TV panels and the whole machine, Skyworth accelerated the popularity of OLED TVs by substantially reducing the price of OLED TVs. According to reports, on March 8th, Skyworth's OLED TVs will drop by nearly 20%. From March 10, Skyworth 55-inch OLED TV prices will be reduced by 3,000 yuan, the current retail price of nearly 14,000 yuan.

For price cuts, Liu Weizhi, president of the color TV division of Skyworth Group, said: “From the perspective of the industry chain, OLED product technology maturity, and market awareness, the outbreak of OLED is already in place. If we still owe a wind, I think it is price.”

Price leverage continues to ferment during the advancement of OLEDs. From 2013, LG released the first OLED TV with a price of US$14,000, and by 2016 it launched a domestic 15-inch 4K OLED with a price of RMB14,000. The price of OLED TVs has dropped to about one-seventh in the early three years. This is a huge plus for the OLED industry. According to the analysis, due to the price increase of LCD TVs and the price difference between OLED TVs, OLED TV sales in January 2017 were even better than expected.

According to data predicted by the market research agency IHS, OLED TVs will account for 50% of the high-end TV market in three years, and 2017 will become an important turning point in the dramatic growth of the global OLED market.

Hardware + service, layout wisdom family

The product can break through a single point, but the overall layout of the family scene cannot be relaxed. At present, traditional home appliance manufacturers, smart hardware vendors, and Internet companies have all seen the future of smart homes and have increased their efforts to make arrangements.

Taking Skyworth as an example, in addition to displaying products such as OLED TVs and ice washing, AWE 2017 also features a large-area smart home exhibition area displaying nearly one hundred intelligent products and diversified and interconnected intelligent hardware products. Covers every area of ​​family life.

In terms of technology, the face recognition system of Skyworth and face-to-face science and technology utilizes deep data deep learning technology to identify and track features of human faces from images and videos, helping machines and smart products to identify users, understand user characteristics, and determine users Emotions and head gestures;

There are intelligent door locks that provide intelligent security for homes. They not only have intelligent alarm functions, but also enable remote control of smart door locks to open doors for visitors and real-time monitoring of home security. These innovative technologies and hardware products together form a smart living scene with real experience, allowing smart life to land.

It is understood that unlike most companies confined to “interconnection of family smart products,” Skyworth’s smart life strategy is not only to build a family smart platform, but also to expand smart life out of users’ homes. Taking advantage of the Internet sharing economic model, Skyworth is also exploring and innovating the sharing economy model in the field of home appliances. For example, “Light Laundry Sharing Laundry” is a self-service shared smart washing machine. Users can use the mobile phone App to view the nearby available washing machines, one-click reservation lock, start washing machines through WeChat, Alipay online payment, and enjoy convenient, intelligent and healthy self-service laundry services. .

The concept of Skyworth’s smart life is gradually moving from family to community and city. Skyworth will use the mobile phone app, PC web site, WeChat service mobile micro mall, and cloud big data platform to form a fingertip home online service system to realize a complete set of smart community solutions covering owners, properties, and neighboring merchants, while vigorously deploying smart urban transportation , smart environment, smart manufacturing, smart medical care, smart pension, and other areas, and actively deploy smart city strategy.

Today's Skyworth is escaping traditional home appliance thinking and manufacturing thinking, and has collectively deployed smart homes in three directions: cloud, source, and end. In the future, it will be difficult to interpret the connotation of Skyworth’s smart life with specific products. Whether it is an OLED TV screen or many other home appliances, it will be an important entrance for Skyworth’s smart home services.