[Text / high-tech LED reporter Luo Shenghua] Sanxiong • Aurora marketing director Guo Wei told reporters in an interview with high-tech reporters: “In the first half of the year, the sales proportion of our company's LED products has increased significantly, and in some months it has reached 50%. Above. It is expected that in 2014, the sales of LED products will account for about 45% of the entire company."
With the development of China's lighting market, LED products have gradually become the mainstream of market circulation. In this context, Sanxiong • Aurora recently held a number of LED product promotion conferences in Dongguan and Guangzhou.
It is understood that in the first half of this year, the overall sales situation of Sanxiong • Aurora maintained steady growth, and the large increase in LED is the biggest contribution. Among them, LED commercial lighting products have the fastest growth and the largest share. In response to the increasing demand for LED products, Sanxiong Aurora has re-integrated its supply chain and expanded its LED production capacity in several production sites in Guangzhou, Zhaoqing and Chongqing.
Sanxiong • Aurora is one of the three giants in the traditional lighting field. 45% of LEDs are not too heavy, and this proportion was only about 30% last year. For the lighting industry, the proportion of Sanxiong•Aurora LEDs has expanded. It also reflects changes in the needs of the entire lighting industry.
In fact, with the maturity of LED technology and the increase in market acceptance, this year's LED lighting industry has really entered a period of intense reshuffle. If, before last year, traditional lighting companies like Sanxiong • Aurora were still in a cautious wait-and-see state, then this year traditional lighting companies began to make a real effort, which is particularly evident in the LED commercial lighting field.
"Last year, our company's LED accounted for about 50%. Up to now, our company's LED ratio has exceeded 70%." Pinshang lighting brand manager Chang Xuehe told reporters.
Lighting on the product has made great achievements in the field of commercial lighting. It is often said that the current use of LED in the commercial lighting field has become mainstream. Traditional lamps such as metal halide lamps commonly used in the market have gradually been replaced by LED spotlights.
The same is true for the lighting of Xidun, which is similar to the lighting on the product. According to Chen Shi, executive vice president of Sidon Lighting, the LED products of the company last year accounted for only half of the company, and this year is expected to reach about 75%.
As far as the current industry is concerned, with the increase in the impact of LED products on traditional lighting fixtures, the transformation of traditional lighting companies into LED companies has become a thing that has to be done. "I believe that in the next three years, if traditional lighting companies do not transform into LEDs, basically this company will disappear." Wu Yulin, president of Foshan Lighting Association, affirmed.
Promoting LED is the trend of the times, but compared with ordinary lighting companies, traditional lighting companies like Sanxiong • Aurora have obvious advantages in promoting LEDs because they have perfect terminal channel resources. This year, Sanxiong • Aurora will continue to exert its strength on the terminal channel.
It is understood that the channel and terminal construction of LED products is the focus of Sanxiong Aurora in 2014. Up to now, Sanxiong • Aurora has added nearly 1,000 new LED stores in the country. The increase of outlets and the upgrading of terminal image also contribute to the improvement of customer experience.
With the development of China's lighting market, LED products have gradually become the mainstream of market circulation. In this context, Sanxiong • Aurora recently held a number of LED product promotion conferences in Dongguan and Guangzhou.
It is understood that in the first half of this year, the overall sales situation of Sanxiong • Aurora maintained steady growth, and the large increase in LED is the biggest contribution. Among them, LED commercial lighting products have the fastest growth and the largest share. In response to the increasing demand for LED products, Sanxiong Aurora has re-integrated its supply chain and expanded its LED production capacity in several production sites in Guangzhou, Zhaoqing and Chongqing.
Sanxiong • Aurora is one of the three giants in the traditional lighting field. 45% of LEDs are not too heavy, and this proportion was only about 30% last year. For the lighting industry, the proportion of Sanxiong•Aurora LEDs has expanded. It also reflects changes in the needs of the entire lighting industry.
In fact, with the maturity of LED technology and the increase in market acceptance, this year's LED lighting industry has really entered a period of intense reshuffle. If, before last year, traditional lighting companies like Sanxiong • Aurora were still in a cautious wait-and-see state, then this year traditional lighting companies began to make a real effort, which is particularly evident in the LED commercial lighting field.
"Last year, our company's LED accounted for about 50%. Up to now, our company's LED ratio has exceeded 70%." Pinshang lighting brand manager Chang Xuehe told reporters.
Lighting on the product has made great achievements in the field of commercial lighting. It is often said that the current use of LED in the commercial lighting field has become mainstream. Traditional lamps such as metal halide lamps commonly used in the market have gradually been replaced by LED spotlights.
The same is true for the lighting of Xidun, which is similar to the lighting on the product. According to Chen Shi, executive vice president of Sidon Lighting, the LED products of the company last year accounted for only half of the company, and this year is expected to reach about 75%.
As far as the current industry is concerned, with the increase in the impact of LED products on traditional lighting fixtures, the transformation of traditional lighting companies into LED companies has become a thing that has to be done. "I believe that in the next three years, if traditional lighting companies do not transform into LEDs, basically this company will disappear." Wu Yulin, president of Foshan Lighting Association, affirmed.
Promoting LED is the trend of the times, but compared with ordinary lighting companies, traditional lighting companies like Sanxiong • Aurora have obvious advantages in promoting LEDs because they have perfect terminal channel resources. This year, Sanxiong • Aurora will continue to exert its strength on the terminal channel.
It is understood that the channel and terminal construction of LED products is the focus of Sanxiong Aurora in 2014. Up to now, Sanxiong • Aurora has added nearly 1,000 new LED stores in the country. The increase of outlets and the upgrading of terminal image also contribute to the improvement of customer experience.
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