The “marriage†of the shares of Dehao Runda and NVC Lighting began to “give†the results on the business side. On April 2, the reporter confirmed from the field of Dehao Runda that the “Dehao Runda LED product sales will be integrated into the NVC Lighting Operation Centerâ€. Dehao Runda’s statement is: “ The company's LED light source products produced in the first quarter of this year are entering the channels of NVC lighting throughout the country for sale. "And said: "Since April, it has been fully rolled out."
“This means that in 2013, Dehao Runda’s indoor LED light source product market is likely to grow significantly,†said industry insiders.
It is understood that so far, Dehao Runda's LED business is mainly concentrated in the street lamp market, while the sales volume in the indoor light source product market is very small. In this regard, the company yesterday also said: "(Company's indoor business) is almost negligible."
The industry also revealed that not only Dehao Runda, in fact, the A-share LED listed companies in the indoor lighting market are very weak marketing, while commercial buildings and commercial service places, residential households, mainly indoor lighting products marketing, It is the strength of NVC lighting.
According to the data, as the first brand in the domestic commercial lighting field, NVC Lighting has the first marketing capability and channel scale in the industry. It has 36 operation centers and more than 3,000 brand stores nationwide, and is in more than 30 countries and regions around the world. Established an operating agency.
Then, will the entry of Dehao Runda have an impact on NVC Lighting's business? In this regard, Dehao Runda related people explained: "The business of NVC Lighting is mainly based on lamps; we are mainly light sources, each with its own focus, so there is no mutual impact." Therefore, this time, Dehao Runda The light source products entering the NVC lighting channel for sale, it should be understood that Dehao Runda provides light source products to NVC Lighting, playing the role of NVC lighting supplier, "NVC lighting is a kind of Dehao Runda Purchasing relationship, after all, is a separate listed company operating independently." Dehao Runda said.
This has sparked industry concerns about Dehao Runda's 2013 indoor business. "If we calculate according to the operating income realized by NVC in 2012, which is 3.546 billion yuan, assuming that 10% of them are converted into purchases of Dehao Runda, we can contribute more than 350 million yuan to sales of Dehao Runda." Analysis of people.
The reporter reviewed the 2012 semi-annual report of Dehao Runda. In the first half of 2012, the sales of Dehao Runda LED business was 388 million yuan. According to this simple estimate, the sales of Dehao Runda LED business last year may be At around 800 million yuan, it seems that if the integration of the marketing business of both parties is smooth, the impact on Dehao Runda should not be underestimated.
Yesterday, the relevant person of Dehao Runda also said that the street lighting business has less new additions, while the indoor business is of a larger order of magnitude, so its growth will be relatively large. However, he said that the gross profit margin of the company's indoor products is difficult to predict. "In the past, the company's business volume in this area was too small, and there was no accumulated valid data and no reference value."
The reporter also noticed that with the advancement of the integration of the marketing business, the news of the price reduction of NVC lighting LED products was also reported in the industry. "Some products have a drop of about 30%." Some insiders broke the news.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
“This means that in 2013, Dehao Runda’s indoor LED light source product market is likely to grow significantly,†said industry insiders.
It is understood that so far, Dehao Runda's LED business is mainly concentrated in the street lamp market, while the sales volume in the indoor light source product market is very small. In this regard, the company yesterday also said: "(Company's indoor business) is almost negligible."
The industry also revealed that not only Dehao Runda, in fact, the A-share LED listed companies in the indoor lighting market are very weak marketing, while commercial buildings and commercial service places, residential households, mainly indoor lighting products marketing, It is the strength of NVC lighting.
According to the data, as the first brand in the domestic commercial lighting field, NVC Lighting has the first marketing capability and channel scale in the industry. It has 36 operation centers and more than 3,000 brand stores nationwide, and is in more than 30 countries and regions around the world. Established an operating agency.
Then, will the entry of Dehao Runda have an impact on NVC Lighting's business? In this regard, Dehao Runda related people explained: "The business of NVC Lighting is mainly based on lamps; we are mainly light sources, each with its own focus, so there is no mutual impact." Therefore, this time, Dehao Runda The light source products entering the NVC lighting channel for sale, it should be understood that Dehao Runda provides light source products to NVC Lighting, playing the role of NVC lighting supplier, "NVC lighting is a kind of Dehao Runda Purchasing relationship, after all, is a separate listed company operating independently." Dehao Runda said.
This has sparked industry concerns about Dehao Runda's 2013 indoor business. "If we calculate according to the operating income realized by NVC in 2012, which is 3.546 billion yuan, assuming that 10% of them are converted into purchases of Dehao Runda, we can contribute more than 350 million yuan to sales of Dehao Runda." Analysis of people.
The reporter reviewed the 2012 semi-annual report of Dehao Runda. In the first half of 2012, the sales of Dehao Runda LED business was 388 million yuan. According to this simple estimate, the sales of Dehao Runda LED business last year may be At around 800 million yuan, it seems that if the integration of the marketing business of both parties is smooth, the impact on Dehao Runda should not be underestimated.
Yesterday, the relevant person of Dehao Runda also said that the street lighting business has less new additions, while the indoor business is of a larger order of magnitude, so its growth will be relatively large. However, he said that the gross profit margin of the company's indoor products is difficult to predict. "In the past, the company's business volume in this area was too small, and there was no accumulated valid data and no reference value."
The reporter also noticed that with the advancement of the integration of the marketing business, the news of the price reduction of NVC lighting LED products was also reported in the industry. "Some products have a drop of about 30%." Some insiders broke the news.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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