With the increasing popularity of online video and live streaming on the Internet, many media and industry insiders have all referred to 2016 as the "Internet Red Live Year." For major social platforms, video can become a more and more important sharing medium because video can greatly increase the user's staying time and there is additional advertising revenue. Currently, social platforms such as Facebook, Twitter, and Snapchat already have their own video services. In order to keep pace with the times, LinkedIn, the social networking platform that has just been acquired by Microsoft, has finally launched its own video service.
According to foreign media reports, more than 500 internally invited LinkedIn Reds can publish video content of no more than 30 seconds according to users' questions or the topics they are interested in. Before that, users can only share texts on the LinkedIn platform. Image and URL link.
According to a sample published by LinkedIn, this feature is a similar Q&A service that is similar to the Q&A service. It only uses video to communicate. The content is mainly focused on LinkedIn’s leadership, technology trends, career development, and industry trends. LinkedIn's WebRed will use a special Record application to create these videos. Currently, the Record tool is only open to these online invitations. According to the demo, these videos will appear in the user's normal stream. Once clicked, the black background will be enabled in full-screen mode instead of jumping.
From this point of view, it is clear that LinkedIn has realized the importance of video to social platforms. However, it is still a bit late compared to popular social platforms such as Facebook and Twitter.
As early as the end of 2014, Facebook has cooperated with several brands to launch directional video clips that can be automatically played in the user's dynamic list. And this feature has achieved very good results once it is launched: an advertisement about the Kate Spade fashion brand has accumulated 1.8 million times on Facebook, and only 150,000 on YouTube.
Since then, in early 2016, Facebook has followed the trend and launched a live video feature. Users only need to create a new status update and select “Live Video†to share videos with the selected partners. If they choose to open, they can also see the number of viewers and comments in real time, and they can also choose to play back or delete them after the end of the broadcast. .
Twitter also launched the video sharing auto-play function and its own live broadcast platform Periscope in 2015, and it has been widely praised by the industry and consumers.
Compared to the above two, LinkedIn's action undoubtedly slowed down. According to Jasper Sherman-Presser, LinkedIn's product manager for video project development, the video has become a popular medium for the site, but it is still only in the form of links, and this situation may change in the future. At the same time, he also stated that LinkedIn is not yet ready to place advertisements in the video, nor does it charge any fees.
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