Although the term “internet TV†was not invented by LeTV, in terms of the current domestic market, LeTV’s performance can be ranked in the front row. Since LeTV released the first generation of super TV two years ago, LeTV has embarked on the path of “cost pricing + content service fee†and it seems to be quite successful. However, unfortunately, this year, millet and other manufacturers kept on innovating in this market, while LeTV did not have any movement. Although several times it was reported that LeTV was going to release a new generation of super TV, it was all over.
The reporter interviewed Leshi to the new president, Liang Junshi, and learned that the third generation of LeTV will be released this year, with major changes in product and content.
In addition, as of April this year, LeTV sold more than 2.5 million units. However, LeTV is not satisfied with this figure. It is believed that the TV inventory will be between 8 million and 10 million units in order to operate more smoothly.
For the SARFT's management and control, Liang Jun said that all content of LeTV should be within the scope allowed by SARFT. "Radio and Television are not trying to suppress the Internet. They just do content supervision and do not control the development of technology."
The relationship between LeTV and the SARFT dates back to July last year. The SARFT requested the Internet TV to be rectified. LeTV and CCTV have violated regulations in the Internet STB cooperation and were required to rectify. During the rectification period, licensees other than CCTV suspended their music videos. Cooperation, after the completion of the rectification and acceptance, other licensees will continue to cooperate with LeTV.
Liang Jun revealed to Tencent Technology that rectification is nearing completion. "What LeTV wants to learn is to follow the policy instead of thinking about the Internet in the past. We are studying the contents of the TV station."
The reporter interviewed Leshi to the new president, Liang Junshi, and learned that the third generation of LeTV will be released this year, with major changes in product and content.
In addition, as of April this year, LeTV sold more than 2.5 million units. However, LeTV is not satisfied with this figure. It is believed that the TV inventory will be between 8 million and 10 million units in order to operate more smoothly.
For the SARFT's management and control, Liang Jun said that all content of LeTV should be within the scope allowed by SARFT. "Radio and Television are not trying to suppress the Internet. They just do content supervision and do not control the development of technology."
The relationship between LeTV and the SARFT dates back to July last year. The SARFT requested the Internet TV to be rectified. LeTV and CCTV have violated regulations in the Internet STB cooperation and were required to rectify. During the rectification period, licensees other than CCTV suspended their music videos. Cooperation, after the completion of the rectification and acceptance, other licensees will continue to cooperate with LeTV.
Liang Jun revealed to Tencent Technology that rectification is nearing completion. "What LeTV wants to learn is to follow the policy instead of thinking about the Internet in the past. We are studying the contents of the TV station."
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