In the past few decades, the PC has been the core of Intel's business, and the situation has changed.
On Tuesday, Intel IDF officially opened. Through the meeting, Intel sent a signal to us: Autopilot cars, VR, artificial intelligence are becoming more and more important, and the company no longer regards PC as a priority business.
At this year's IDF show, we will see drones flying in the air, see robots moving on the floor, and experience cool wearables, VR and AR helmets. Previously, IDF was showing a large number of notebooks and desktops with the latest, upcoming PC processors. This year, Intel is more concerned about the Internet of Things and data centers.
Once, the PC was the "heart" of Intel's business, and the situation has changed. In April, Intel reorganized the company. The reorganization focused on servers, the Internet of Things, and connected products. The shrinking PC market declined.
This is a painful decision. During the restructuring process, Intel reluctantly cut 12,000 employees. It didn't take long for Intel to abandon the mobile chip market, and Intel invested billions of dollars in developing mobile chips.
Intel's top executives want their employees to talk about new areas, not old PCs. Executives believe that if employees support a new direction, they can create a brand new Intel, which is faster and more successful.
At this year's IDF show, Intel highlighted VR, IoT and machine learning, which will showcase FPGAs (field programmable gate arrays) that can be used in servers, automotive, and IoT devices. Patrick Moorhead, president of market consulting firm Moorhead Insights and Strategy, said: "Intel will bring some new news about PCs, but the focus is on the Internet of Things, data centers."
Intel is about to launch a PC processor code-named Kaby Lake, replacing the previous Skylake processor. According to predictions, Intel will not talk too much about new processors on IDF. Instead, it might show Kaby Lake PC because the chip is coming soon. Asus and Hewlett-Packard are ready to launch Kaby Lake products, next month IFA will open in Berlin, Lenovo and Acer will release Kaby LakePC in advance.
At the same time, Intel will also showcase VR and AR helmets at IDF, both developed by themselves and by partners. According to forecasts, Intel will showcase EyeSight, a helmet similar to Microsoft HoloLens, a head-mounted AR smart glasses for remote collaboration.
Most of the VR and AR helmets shown on IDF use the RealSense 3D camera, which recognizes the target and measures the distance, just like the Microsoft Kinect gesture tracker.
For now, most of Intel's revenue still comes from PCs, but will be replaced by data center products in the future, such as server chips, networks and storage devices. Servers for deep learning are rapidly evolving, and enterprises are also using servers to analyze data sent by IoT devices, which are the focus of IDF.
Intel may also release a new Atom processor for IoT devices, drones and robots. The previous Atom chip was aimed at smartphones and tablets. Now Intel redesigns the chip and targets the target market for IoT devices such as information kiosks, digital billboards, gambling machines, and ATMs.
Dean McCarron, principal analyst at Mercury Research, believes that Intel is linking server chip sales to sales of IoT devices because the more IoT devices it sells, the more cloud information it generates. The more you need, the more server chips you need to analyze.
Intel will also talk about the AI ​​strategy. Last week, Intel acquired Nervana Systems, a company that provides deep learning software and chip technology. In the field of deep learning, Intel is trying to catch up with its rivals. Nvidia's GPU deep learning technology has been used by some companies, such as Facebook and Google, KnuPath and Numenta also provide professional deep learning chips. Google has shown a new chip called Tensor Processing Unit (TPU), which is currently only used inside Google.
On the last day of IDF, Intel will hold a symposium called ISDF (SoC FGPA Developer Forum). It is a bit strange that competitor ARM has become a sponsor of the conference. The forum is aimed at developers who have worked with Altera to develop FPGAs chips. Last year, Intel acquired Altera for $16.7 billion. Intel hopes to use more FPGAs in servers, storage, automotive, IoT devices, robots and drones.
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