Global Universal and Huawei reached exclusive strategic cooperation to enter OTT


Kexun Guangguang Power Grid was exclusively informed that Global All-in-One and Huawei have reached an exclusive strategic cooperation agreement in January 2015. Both parties will establish a close and long-term strategic cooperative relationship, relying on Youku Potato Group's massive video content resources and the country's Guangdong Province. With its rich experience in the establishment, operation, and service of the Internet TV broadcast control platform, Huawei also leveraged Huawei's influence and technical advantages in the operator market to enter the operator's OTT market and establish a domestic first-class OTT video service platform. In April of last year, Huawei teamed up with Youku Tudou to create a smart set-top box named Yue Box and started pre-sale in Jingdong on April 21, 2014.

According to reliable sources, the two parties have now become project teams and have begun to jointly develop operators' OTT services nationwide and have extensive business cooperation with broadcasters, operators and Internet terminal manufacturers in various provinces and cities.

From today's operator OTT market, the shape of the terminal equipment with the broadband package bundled sales model, making the original ambiguous OTT business model more clear, with the mature OTT platform and ensure the operation, coupled with powerful, attractive user program content, Become an important criteria and basis for operators' OTT service.

It is understood that Universal Universal is a joint venture between Youku Tudou Group and Guangdong. The full name is Global Universal Network Technology (Beijing) Co., Ltd., which was established in September 2014 in Beijing. Given the background of the Guangdong Group and Youku Tudou Group, Global Union has integrated all kinds of resources in the OTT industry chain and fully grasped. Contents, licenses, networks, technologies, and terminals The top five Internet TV services serve as key high-quality resources. A customer service team has been established to provide operators with a package of OTT platform customization services.

In fact, Huawei is currently very strong in the domestic operator OTT market, relying on OTT solutions and terminal services. With years of operational experience, Huawei has successively established operators in over 10 provinces and cities including Jiangsu, Anhui, Sichuan and Jiangxi. Platform solutions and OTT terminal bidding won the bid. In addition, the recent outstanding performance in the overseas OTT market has become a fierce tiger. After the cooperation with Universal Global, it will get more support from the license and content support.

Industry analysts pointed out that Universal One has two backgrounds: CIBN and Youku Tudou. The advantage in the construction, operation, and service of the broadcast control platform and content service platform is obvious, plus the video content support of Youku Tudou, and then it is equipped on the operator OTT platform. Huawei, a solution and OTT terminal, has strong cooperation with the three parties and will inevitably have a significant impact on the OTT structure of operators. The re-shuffling of operators' OTT market is a foregone conclusion.
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