Although the world is getting smaller and smaller, the popularity of the media has made people, objects, images, and even creativity all the same. The prevalence of online shopping has also threatened the physical stores. However, people's willingness to go shopping for themselves is unshakable, because shopping has gradually become a way of life, a more or less extravagant way to spend leisure time. Creative shops, or comfortable environments, quality products, or personalized services are the magic weapons for every store to grow and thrive. The design of the store has increasingly become an area of ​​passion and creativity in the construction industry, in which the shaping of the light environment is also crucial. It not only attracts the attention of customers, but also expresses and expresses the goods better. The comfortable environment created by the company attracts potential customers and enhances the image of the brand. If the light can be applied reasonably, then the light will give the entire store a unique look. Shopping in such a store will be an interesting experience for consumers.
Light changes and creates emotions, which applies equally to commercial space. The brand image of the store is reflected in the sales office, the store, the window display, etc., and the lighting has a great influence on these. The choice of lighting type also determines the positioning of the store and the recognition of the brand. Customized lighting for a brand's individualization will naturally make it easier to label the brand than a one-size-fits-all situation.
In the 1950s, New York legendary lighting designer Richard Kelly brought the visual psychology and stage lighting experience to general lighting. He divided commercial lighting into three categories: ambient lighting, accent lighting, and decorative lighting. "Environmental Illumination" is a functional illumination that provides uniform illumination of the background, gives proper illumination and uniformity, and guides implementation and focuses on glare control. "Emergency lighting" makes the product full, guides the customer's line of sight, and divides the entire area by light. It makes the product more "out of the box", emphasizing color, shape, texture, texture and so on. For example, narrow beam spotlights and downlights can do this, of course, the amount of illumination will be higher than ambient lighting. "Decorative Lighting" includes colors, patterns and dynamic effects, including projectors, decorative lighting (flowers), neon lighting, and LED lighting, projectors and displays. Some commercial lighting techniques based on this have become the norms to this day, and we can recognize them from the outside.
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