The concept of color TV industry is frequent. Following the quantum dots, lasers, OLEDs, ecology, and VR/AR, the color TV industry has a new direction of competition - artificial intelligence. After Changhong first introduced artificial intelligence TV products, LeTV and Xiaomi also took the initiative to push artificial intelligence televisions. It is believed that there will be a large wave of companies that will use artificial intelligence labels on their products. The author believes that artificial intelligence is a new technology that is being explored by top global technology companies including Google, Apple, and Microsoft, and has broad space for development. Color TV companies should maintain a high degree of sensitivity to this technology, but they should not seek to obtain it. Short-term market interest, excessive consumption of immature concepts, and overdraft of future markets.
Why artificial intelligence?
Why does color TV industry lock in artificial intelligence as the next outlet? In my opinion, there are at least three major reasons:
First, the color TV industry needs new concepts and gimmicks to stimulate the market. Recalling the development of color TV industry, basically every round of development is the result of some new technologies and new concepts. For example, from the CRT TV to the LCD TV, the concept of calendar number can be: LED TV, 3D TV, no flash TV, cloud TV, HDTV, 4K TV, HDR TV, Quantum TV, laser TV, ULED TV, OLED TVs, eco-TVs, VR/AR TVs... The market needs new and exciting concepts to stimulate consumption and stimulate demand. In the second half of 2016, with the overall market declining and demand not rising, the introduction of the concept of artificial intelligence television will help stimulate the market.
The second is the development along the route of display technology upgrades, which cannot significantly improve the user experience. The development of the color TV industry for more than 30 years has been centered on hardware, especially display technology, from the very beginning of the CRT display tube to the later LCD, plasma, and now to OLED, quantum dots, ULED, laser display and other technologies. Both follow the idea of ​​hardware innovation.
The display effect achieved by today's display technologies, including 4K, 8K, HDR, etc., can meet the needs of the vast majority of department users. Without the corresponding content, most users cannot experience the technical differences. In other words, current display technology innovations cannot effectively improve the user experience significantly. At this time, new technologies and products are needed to update the user's perception of color TV. Artificial intelligence evades the direction of hardware and enhances user-perceived experiences in the direction of software and services. It should be said that it is a good development direction.
Third, there are indeed too many room for improvement in the traditional way of interaction. The current color TV interactive mode, in addition to the traditional remote control, also increases the voice interaction. However, as a whole, the current voice function is either insensitive or not smart, and lacks systems, complete technical support, and ecological resources. Therefore, it can only be a gimmick and cannot become the user's mainstream interaction method.
Voice is the most natural way for humans to interact. When color TVs are no longer merely passive hardware for receiving television signals, after being closely integrated with the Internet, TVs have actually become the main entrance to the home Internet. Interaction with television not only becomes active and frequent but also becomes more important. With the advent of artificial intelligence, voice interaction capabilities, extreme search technology, full-range voice control, personalized recommendations, etc. have become reality, which will greatly enhance the overall user experience.
Cold thinking after getting together
Regardless of the artificial intelligence technology reserve, there will always be a wave of dividends in front of your friends. Thus, we saw: In July, Changhong took the lead in the industry to release the CHiQ artificial intelligence TV; On October 18, Xiaomi also released the 3S series of artificial intelligence TVs, covering 55-inch, 60-inch, and 65-inch; LeTV also reportedly wanted to Launched new AI TVs in the United States. It can be foreseen that as LeTV and Xiaomi join the artificial television camp, more and more color TV companies will also label themselves with artificial intelligence.
The author believes that color TV companies get together artificial intelligence, whether active or passive, should pay attention to the following questions:
First, artificial intelligence should be used as a long-term strategy and short-term tactical behavior. Judging from past history, color TV companies have always considered short-term benefits for the packaging of new technologies and new concepts. There is no long-term planning. Artificial intelligence technology is currently in its ascendant. The combination of color TV and home networking is in its infancy. Without long-term strategic planning and long-term investment in resources, it is difficult to really establish barriers to competition and it can only be a tool for short-term marketing.
Second, more intelligent applications than precise personalized recommendations should be tapped. From the current perspective, whether it is Changhong or Xiaomi, the so-called artificial intelligence, the main selling point is still through machine learning, to achieve accurate personalized recommendations. The author believes that this kind of technology does not actually have too strong barriers. Video sites, information apps, etc. have all done similar applications. The real artificial intelligence TV should include more scene applications, and be closely linked with family life and smart families. This requires TV companies and industry-related companies to explore together. There is only one good software recommendation algorithm, and there is still a long way away from what people expect.
Finally, don't over-pack AI concepts to overdraw the market. Artificial intelligence is in the ascendant. The world's top technology companies including Google, Apple, and Microsoft are actively exploring. Color TV companies can maintain a high degree of sensitivity to this new technology, but it should not be the same as 3D TVs and HDTVs of the past. Excessive packaging overdraft market, after all, immature technology and imperfect experience will make a huge gap between consumer psychology, whether it is a single color TV brand or the entire industry, have a detrimental effect.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Why does color TV industry lock in artificial intelligence as the next outlet? In my opinion, there are at least three major reasons:
First, the color TV industry needs new concepts and gimmicks to stimulate the market. Recalling the development of color TV industry, basically every round of development is the result of some new technologies and new concepts. For example, from the CRT TV to the LCD TV, the concept of calendar number can be: LED TV, 3D TV, no flash TV, cloud TV, HDTV, 4K TV, HDR TV, Quantum TV, laser TV, ULED TV, OLED TVs, eco-TVs, VR/AR TVs... The market needs new and exciting concepts to stimulate consumption and stimulate demand. In the second half of 2016, with the overall market declining and demand not rising, the introduction of the concept of artificial intelligence television will help stimulate the market.
The second is the development along the route of display technology upgrades, which cannot significantly improve the user experience. The development of the color TV industry for more than 30 years has been centered on hardware, especially display technology, from the very beginning of the CRT display tube to the later LCD, plasma, and now to OLED, quantum dots, ULED, laser display and other technologies. Both follow the idea of ​​hardware innovation.
The display effect achieved by today's display technologies, including 4K, 8K, HDR, etc., can meet the needs of the vast majority of department users. Without the corresponding content, most users cannot experience the technical differences. In other words, current display technology innovations cannot effectively improve the user experience significantly. At this time, new technologies and products are needed to update the user's perception of color TV. Artificial intelligence evades the direction of hardware and enhances user-perceived experiences in the direction of software and services. It should be said that it is a good development direction.
Third, there are indeed too many room for improvement in the traditional way of interaction. The current color TV interactive mode, in addition to the traditional remote control, also increases the voice interaction. However, as a whole, the current voice function is either insensitive or not smart, and lacks systems, complete technical support, and ecological resources. Therefore, it can only be a gimmick and cannot become the user's mainstream interaction method.
Voice is the most natural way for humans to interact. When color TVs are no longer merely passive hardware for receiving television signals, after being closely integrated with the Internet, TVs have actually become the main entrance to the home Internet. Interaction with television not only becomes active and frequent but also becomes more important. With the advent of artificial intelligence, voice interaction capabilities, extreme search technology, full-range voice control, personalized recommendations, etc. have become reality, which will greatly enhance the overall user experience.
Cold thinking after getting together
Regardless of the artificial intelligence technology reserve, there will always be a wave of dividends in front of your friends. Thus, we saw: In July, Changhong took the lead in the industry to release the CHiQ artificial intelligence TV; On October 18, Xiaomi also released the 3S series of artificial intelligence TVs, covering 55-inch, 60-inch, and 65-inch; LeTV also reportedly wanted to Launched new AI TVs in the United States. It can be foreseen that as LeTV and Xiaomi join the artificial television camp, more and more color TV companies will also label themselves with artificial intelligence.
The author believes that color TV companies get together artificial intelligence, whether active or passive, should pay attention to the following questions:
First, artificial intelligence should be used as a long-term strategy and short-term tactical behavior. Judging from past history, color TV companies have always considered short-term benefits for the packaging of new technologies and new concepts. There is no long-term planning. Artificial intelligence technology is currently in its ascendant. The combination of color TV and home networking is in its infancy. Without long-term strategic planning and long-term investment in resources, it is difficult to really establish barriers to competition and it can only be a tool for short-term marketing.
Second, more intelligent applications than precise personalized recommendations should be tapped. From the current perspective, whether it is Changhong or Xiaomi, the so-called artificial intelligence, the main selling point is still through machine learning, to achieve accurate personalized recommendations. The author believes that this kind of technology does not actually have too strong barriers. Video sites, information apps, etc. have all done similar applications. The real artificial intelligence TV should include more scene applications, and be closely linked with family life and smart families. This requires TV companies and industry-related companies to explore together. There is only one good software recommendation algorithm, and there is still a long way away from what people expect.
Finally, don't over-pack AI concepts to overdraw the market. Artificial intelligence is in the ascendant. The world's top technology companies including Google, Apple, and Microsoft are actively exploring. Color TV companies can maintain a high degree of sensitivity to this new technology, but it should not be the same as 3D TVs and HDTVs of the past. Excessive packaging overdraft market, after all, immature technology and imperfect experience will make a huge gap between consumer psychology, whether it is a single color TV brand or the entire industry, have a detrimental effect.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.