IT168 Information “We sell a technology that sells a new manufacturing, new technologies, new formats, new ecosystems.†This is when Foxconn founder Terry Gou is acting as a “salesman†for New Sharp. A new point of view elaborated.
For Sharp, it can be said that Terry Gom is also an old man. As early as March 2012, Hon Hai had reached an investment agreement of 550 yen per share with Sharp, which totaled approximately 66.9 billion yen. In April 2015, Hon Hai once again issued a tender offer to Sharp, which was followed by twists and turns. Since the beginning of this year, there have been various kinds of news on this acquisition every day. At one time there were rumors that Terry Gou wanted to give up. On August 12 this year, Sharp officially announced that it had already passed the anti-monopoly review of the Chinese Ministry of Commerce and accepted Hon Hai Precision Industry Co., Ltd. for a consideration of 38.88 billion yen (approximately RMB 25.3 billion) for the purchase of Sharp's 2/3. The shares formally become subsidiaries of Hon Hai.
On October 11, Shenzhen Municipal Government and Foxconn Group signed a memorandum of cooperation on future industry and innovation projects;
On October 12, he participated in Shenzhen Double Creative Week and met with Li Keqiang;
On October 13th, a keynote speech took place at the Yunqi Conference and met with senior officials in Hangzhou to "sell" Sharp TV to them;
On October 14th, Yunqi Assembly attended Sharp Internet TV release on the following day.
This is the schedule of the last week of Goo, 66 years old. He is very clear, "I am a manufacturing industry, I want to add the Internet, in order to become a company with advanced capabilities such as Ali, so that I can guarantee that our large companies will not be eliminated in the future." Alibaba's rapid Development conforms to the trend of Internet development. In the face of new opportunities, Terry Gou and his Foxconn have been actively trying to transform and break through. Terry Goh himself recalled: "Nine years ago, I felt that Alibaba was just a shopping platform for e-commerce to allow people to choose products on their desktops. It was impossible to move Foxconn." Now, nine years have passed, Ma Yun has already had millions or even tens of millions of small ants. Their actions are consistent. Foxconn is now an elephant that was overturned by ants.
My heart: investment is a bit late
Why does Hon Hai want to buy Sharp? In fact, Hon Hai wants to buy Sharp's display division which includes the LCD panel factory and its patents. Because: One is to prevent Samsung from acquiring Sharp's technology. The second is to expand its LCD technology and promote OLED research and development, because Sharp has patented technology. The third hope is to quickly catch up with South Korea and the mainland in panel technology.
“I think it's very important for Sharp to invest in more than 20,000 designers, engineers, and manufacturers who have the craftsman spirit.†said Guo Tingming. “Foxconn must not only continue but also carry forward.â€
It should be said that Sharp has exactly what Hon Hai needs. Hon Hai's foundry production lines throughout China can digest Sharp's vast panel inventory. Sharp's technology patents can allow Hon Hai to further enhance its level and firmly entrench customers like Apple; Sharp's brand channels also provide a good terminal platform for Hon Hai’s component companies to release production capacity.
Therefore, there is the phrase "I think it's a bit late to invest now."
Although the industry generally believes that reversing losses still faces many challenges, Gou is very optimistic. “Today, you have to look at one person to marry and have children and not to look at the past. The result is perfect and the process is hard. So we think it is a hundred years. The company has very good technology. We have Foxconn's manufacturing strength plus its technology, LCD industry, we must look forward."
Selling is not television but ecology
In an interview with the Yunxi Conference in Hangzhou, China in 2016, Gou Ming revealed that in the future, it will launch Internet TVs integrating Sharp, Hon Hai and Alibaba technologies in the mainland to enter the smart home market; as far as this legend is concerned, The secret weapon, Mr. Gou said in an interview, "We call Internet TV. We do not call smart TV. This is a new form of cooperation between us and Ma Yun."
It is said that this TV was born in June this year, he and Ma Yun a call, the two talked for half an hour, the last shot, let Sharp Internet TV equipped with YunOS for TV operating system becomes a reality.
Gou Ming pointed out: "Foxconn will open 1 million sets of molds each year, and it will open tens of millions of molds in the past 40 years. Big data accumulated from experience, plus our artificial intelligence, will begin to learn, so the precision will be higher than others. Artificial intelligence is our specialty. If Big Data is provided by Ali, we have combined both hard and soft realities, so I have always stressed that it is not a clear picture, and the future it brings is the wisdom of the family.
Some media previously reported that Foxconn had organized Sharp Electronics Exhibitions within the company to encourage employees to purchase Sharp's home appliances. Even Foxconn set up a dedicated department to display and promote Sharp's dehumidifiers, air filters, and refrigerators.
What consumers can immediately experience is an Internet TV. With this portal, there will be many ideas for future smart homes. Smart homes have many opportunities for development. For Sharp itself, there is a system of smart homes. The products are not limited to TVs, but also include a wide range of household appliances such as refrigerators and washing machines. Television is just a beginning. Cooperation with Ali is more comprehensive and deeper.
Ten million units are just a small target
In an interview, Gou said that in the past, Sharp's products were very expensive, but now Foxconn has to be "noble and inexpensive." “In the past 10 years, Sharp has 10 million users in the Mainland. We are building user profiles. We have now contacted more than 6 million users. Accumulated big data show that most users who have bought Sharp products have high quality requirements. These user groups can With 3 influential new customers, we can have 20 million sales."
The sale of 10 million can be achieved in six months. This is a small goal that Gou has set for himself. If he does not sell within one year, he also boasts to send a reporter on-site to a television. Of course, as a careerist, he has even greater goals. “I tell you that we are not producing enough capacity now, because the world can do so well and only one can make such a good picture.†His goal is that Sharp Internet TV can enter 350 million families in the future.
Terry Gou also revealed that Hon Hai is now working with Sharp to plan a secret plan. In the future, as long as consumers join the membership, the family's Sharp TV can be replaced for free if it is used for more than a certain period. Chen Zhenguo, vice president of Hon Hai Group, further added that this free change plan is called "back to her parents' home" and is mainly aimed at the old Sharp users who are 8 years old and have to buy a brand new Sharp Internet TV for free. Offers.
Plotting double eleven
It is reported that Sharp will launch a number of large-screen Internet TVs during the double 11 period, with 60-inch 4K resolution new models as the main models, 45, 50, 70 inches simultaneously listed. In order to lead the trend of 4K big screen, Sharp will set a 60-inch product at a very favorable price, so that young people can easily purchase 60-inch 4K new products, which is bound to set off a 4K whirlwind in the domestic TV market.
As we all know, 4K Ultra HD resolution means that the screen pixels are up to 8.29 million pixels, which is 4 times that of full HD 1080P, and is generally suitable for viewing distances of more than 4 meters. Under the same line of sight, watching a 60-inch large-screen visual experience is more powerful than the 55-inch, and it can also give full play to the 4K's practical advantages. In the past, due to the cost of LCD panels, many TV brands pushed 55 inches. This is a big discount for 4K viewing experience.
As the global leader in LCD panel production, Sharp has adopted the advanced tenth generation line panel from the Japanese Yoke factory on its 60-inch and 70-inch new products, and has Foxconn's high-quality supply chain support. Therefore, it can lead the industry to a large 60-inch screen. New television products make a surprise price. This is an undoubtedly high price/performance ratio for Chinese consumers who have both professional appreciation ability and great emphasis on price advantage. This has made Sharp TV, a high-end representative, enter the homes of ordinary people.
Terry Gou said that the acquisition of Sharp is actually the third venture. Although it is not the power of the turmoil, it can be seen that he has regarded Sharp as an important pawn in the transformation of Foxconn. Although this step is a little late, it is of great significance. As an entrance, after Internet TV, there may be clean air, clean water, clean food, using technology to change human life and improve human comfort.