The EU's full implementation of the environmental protection dual directives, in addition to limiting the export volume of China's electrical products, also hides a longer-term strategy: forcing Chinese electromechanical enterprises to adopt new technologies and materials from the EU, thus causing Chinese companies to fall into a new round of "branding" "situation.
China's electromechanical industry, which has been plagued by anti-dumping in the international market, is now facing new barriers. On August 13, the EU's Waste Electrical and Electronic Equipment Directive (WEEE Directive) was officially implemented; next July 1, the Directive on the Prohibition of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment (ROHS Directive) will also be implemented. According to estimates by the China Electromechanical Exporters Association, the implementation of these two directives will affect 71% of the total value of China's exports of EU mechanical and electrical products.
Xiangzhuang dance sword is intended to be in Pei Gong
The WEEE Directive requires that since August 13, 2005, manufacturers of electrical and electronic equipment (including their importers and distributors) circulating in the EU market must be legally responsible for paying their own scrapped product recycling costs. The management costs of electrical and electronic waste generated on the market before August 13, 2005 will be borne by all producers in the market in proportion to the market share of their products. The ROHS Directive requires that electrical and electronic products placed on the EU market after July 1, 2006 shall not contain six hazardous substances such as lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers.
The introduction of environmental protection dual directives is directly aimed at curbing e-waste pollution. The rapid development of the electronic and electrical industry has also brought a large amount of electronic waste, which has a serious impact on the global environment. The EU hopes to control the pollution of the ecological environment by e-waste through the development of two directives, WEEE and ROHS.
However, under the environmental reasons, there is another intention. Experts pointed out that this is likely to be trade protectionism in the form of raising environmental standards. In the name of protecting the environment, the European Union has set up technical standards that are difficult for developing countries to meet in foreign countries, thus protecting domestic enterprises and the city. At the same time, the introduction of dual directives also has the potential to use green barriers to counter US products. There are many industrial products in the United States that are OEMly produced in developing countries such as China, and some are sold to Europe. The introduction of dual directives can cause heavy pressure on the EU's important competitor, the United States.
For Chinese companies, the implementation of the EU's dual environmental directives may force Chinese companies to fall into a new round of “brandingâ€. In recent years, China's electromechanical industry has stepped into the international market, and some technical indicators have rapidly increased, gradually approaching the technological core that developed countries have mastered. If this situation continues, China's electromechanical industry will get rid of the status of OEM in a relatively short period of time. The EU has issued two directives at this time, which can not only curb the export volume of China's mechanical and electrical products, but also force Chinese companies to adopt production materials that meet EU standards and new technologies mastered by the EU, such as new substances that do not contain harmful substances such as lead, mercury and cadmium. Materials and their production methods have caused domestic companies to fall into a new round of OEM positions.
Local brand response must be early
The introduction of the dual directives of WEEE and ROHS will of course affect the global electronic and electrical industry, but China's local brands are the first to bear the brunt.
The person in charge of Shanghai Radio and Television (Group) Co., Ltd. stated that SVA has two parts: self-operated brand and joint venture brand. Foreign manufacturers' joint ventures in China can find suppliers from their global sourcing platforms. Of the last US$2.5 billion in exports, 90% of them are joint venture products, so the impact of the double-instruction threshold is limited. . However, the introduction of dual-instructions has caused certain obstacles to the growth of self-owned brands, so that self-operated export appliances are likely to stay in OEM for a long time. He said that due to material and technical bottlenecks, in response to the dual instructions, they have considered adjusting the product structure from the whole machine production to key components, such as display production.
The authenticity of this information has not been confirmed by the international electrical network, for your reference only.
China's electromechanical industry, which has been plagued by anti-dumping in the international market, is now facing new barriers. On August 13, the EU's Waste Electrical and Electronic Equipment Directive (WEEE Directive) was officially implemented; next July 1, the Directive on the Prohibition of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment (ROHS Directive) will also be implemented. According to estimates by the China Electromechanical Exporters Association, the implementation of these two directives will affect 71% of the total value of China's exports of EU mechanical and electrical products.
Xiangzhuang dance sword is intended to be in Pei Gong
The WEEE Directive requires that since August 13, 2005, manufacturers of electrical and electronic equipment (including their importers and distributors) circulating in the EU market must be legally responsible for paying their own scrapped product recycling costs. The management costs of electrical and electronic waste generated on the market before August 13, 2005 will be borne by all producers in the market in proportion to the market share of their products. The ROHS Directive requires that electrical and electronic products placed on the EU market after July 1, 2006 shall not contain six hazardous substances such as lead, mercury, cadmium, hexavalent chromium, polybrominated biphenyls and polybrominated diphenyl ethers.
The introduction of environmental protection dual directives is directly aimed at curbing e-waste pollution. The rapid development of the electronic and electrical industry has also brought a large amount of electronic waste, which has a serious impact on the global environment. The EU hopes to control the pollution of the ecological environment by e-waste through the development of two directives, WEEE and ROHS.
However, under the environmental reasons, there is another intention. Experts pointed out that this is likely to be trade protectionism in the form of raising environmental standards. In the name of protecting the environment, the European Union has set up technical standards that are difficult for developing countries to meet in foreign countries, thus protecting domestic enterprises and the city. At the same time, the introduction of dual directives also has the potential to use green barriers to counter US products. There are many industrial products in the United States that are OEMly produced in developing countries such as China, and some are sold to Europe. The introduction of dual directives can cause heavy pressure on the EU's important competitor, the United States.
For Chinese companies, the implementation of the EU's dual environmental directives may force Chinese companies to fall into a new round of “brandingâ€. In recent years, China's electromechanical industry has stepped into the international market, and some technical indicators have rapidly increased, gradually approaching the technological core that developed countries have mastered. If this situation continues, China's electromechanical industry will get rid of the status of OEM in a relatively short period of time. The EU has issued two directives at this time, which can not only curb the export volume of China's mechanical and electrical products, but also force Chinese companies to adopt production materials that meet EU standards and new technologies mastered by the EU, such as new substances that do not contain harmful substances such as lead, mercury and cadmium. Materials and their production methods have caused domestic companies to fall into a new round of OEM positions.
Local brand response must be early
The introduction of the dual directives of WEEE and ROHS will of course affect the global electronic and electrical industry, but China's local brands are the first to bear the brunt.
The person in charge of Shanghai Radio and Television (Group) Co., Ltd. stated that SVA has two parts: self-operated brand and joint venture brand. Foreign manufacturers' joint ventures in China can find suppliers from their global sourcing platforms. Of the last US$2.5 billion in exports, 90% of them are joint venture products, so the impact of the double-instruction threshold is limited. . However, the introduction of dual-instructions has caused certain obstacles to the growth of self-owned brands, so that self-operated export appliances are likely to stay in OEM for a long time. He said that due to material and technical bottlenecks, in response to the dual instructions, they have considered adjusting the product structure from the whole machine production to key components, such as display production.
The authenticity of this information has not been confirmed by the international electrical network, for your reference only.
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