Overall home lighting is a very hot concept in the industry in recent years. As if overnight, the industry has poured out dozens of overall home lighting brands.
Conceptually, it covers all areas of home lighting, and its content and extension are very broad. Big and comprehensive is the best footnote to this concept, but unfortunately many companies are not well-known.
From the perspective of development trends, it undoubtedly meets the needs of consumers for one-stop shopping, and the prospects are very broad.
As many brands flocked in, the overall home lighting competition was unprecedentedly fierce. Especially in the past two years, regardless of whether or not this hat is met, large and small brands are raising the concept of overall home lighting, making the market feel overwhelmed. In 2009, it was the worst year for overall home lighting. Many companies that were not strong enough and reluctant to enter this field were guilty and short-lived.
Status: It is difficult to choose
One of the status quo: The industry is very lively, everyone is marching into the overall home lighting, no matter the strength and strength.
The second situation: the strength of the first-line brand and the second- and third-line brands is very large. Some brands are very strong, some brands are weak, and some brands have their own names. The industry-recognized overall home first brand is Op, is the well-deserved leader. The annual sales are about 2 billion, and there are only 5,000 dealers. Ranked second is NVC, with sales of more than 2 billion, followed by Ou Dier, Langen Home, and Philips Home, with sales of around 200 million.
The sales of about 100 million are mainly Australian, Otlan, Haohao, Huatai and so on.
The sales of about 50,000-80 million are mainly Guanhua, Hongguang, Shengli, Qiaosen, Liang A, Mini, and Bailitong.
Sales of 30 million to 50 million are mainly DTL, Winnie, Qianhui, Honglian, Xiaokangguang, Meite and so on.
The third is the status quo: the hat is big and the strength is insufficient. Some brands can barely produce mainstream household products, while some brands rely on OEM for most products.
The fourth is the situation: the thunder is loud, the rain is small, and the stamina is insufficient. Many brands that claim to be the whole home lighting industry were arrogant at first, and soon they were unable to do so. In the end, they even died down.
The fifth situation: the overall package can not keep up. In particular, product development is insufficient, supply is insufficient, and services cannot keep up. This is a common problem for many self-proclaimed overall home lighting brands.
Because there are so many problems in the overall home lighting industry, logistics providers and distributors need to open their eyes and choose carefully in the process of choosing a brand.
Trend: development space and prospects are very large
Although the overall home lighting industry has such problems and abnormalities, I still believe that the overall home lighting is still the future development trend.
The reasons are as follows:
The overall home lighting business is easy to grow. Due to the complete range of products, the overall home lighting company is likely to become a corporate aircraft carrier, of course, the premise is that there is enough strength and stamina.
The overall home lighting is easy to image. Because the categories are complete and the cost is easy to digest, the overall home lighting brand has an integrated advantage.
Overall home lighting is the number one choice for dealers who open stores.
why? Because the product line is wide, the image is clear, and the support is perfect, it can support the profit of the store.
It can reduce the work intensity of dealers' street lighting. For many years, dealers in the lighting industry have had to constantly select the categories and styles, which are very difficult to match. The overall home lighting brand can alleviate this hardship to some extent.
It can alleviate the hard work of consumers to buy lights, and buy them in one store. Today, with the increasingly intense work and life rhythm, people are more and more afraid of trouble, and convenient and fast shopping has become their consumption trend.
Since it can be purchased in one stop, or even transplanted between the whole model, it enhances the profitability of a single store.
Excellent overall home brand can cultivate dealers' loyalty. Therefore, in the lighting industry, “the wall is frequently changed to the king flagâ€, this is also a major advantage of the manufacturer's brand operation.
Advice: There are several types of overall home brands that cannot be selected
Don't choose the overall home brand without strength. The overall home lighting emphasizes the comprehensive strength and requires a certain strength and accumulation, otherwise the dealer will be very tired to do it.
Brands with weak manufacturing capabilities or even no manufacturing capabilities should not be selected. If all products rely on OEM, not only expensive, but also unstable quality, cooperation will definitely be a barrier.
Brands with unclear concepts cannot be selected. If they don't understand what the overall home lighting is, you better not choose his brand, otherwise you will not know how to die.
Brands that are bluffing cannot be chosen. Thunder and heavy rain are small, and even just thunder and not rain, such a brand can not be customized.
Do not choose the brand of the tiger head. At the beginning, I was determined to be very big. Later, I quickly relaxed myself, and I couldn’t resist the hot weather. This kind of brand can't do it.
The brand that the boss is aging can't choose. The overall home lighting needs to do a lot of brand investment, and it is not good to pay for it or pay attention to it.
Seeing the wind makes the rudder brand unselectable. The overall home lighting needs long-term persistence and continuous improvement. I hope to retaliate overnight, and the manufacturers who are in a hurry to turn around are also not good at customizing.
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