BlackBerry device maker RIM has been bad news lately. Last week, the company announced its first fiscal year loss report for the first time in eight years. The company's first-quarter net loss was $518 million. In the same period last year, it was a profit of 695 million US dollars. The company's revenue fell by 33% year-on-year. The company plans to lay off 5,000 people in the future, accounting for 30% of the total employees. And RIM's last life-saving straw has become confusing - the high-profile BlackBerry 10 device will be postponed until early next year. There is even news that the company will abandon the BB 10 platform and go to the Windows Phone 8 camp.
The culprits of RIM are buried by the company's leaders, who are self-sufficient, stubborn, and contemptuous of the consumer market. According to the Wall Street Journal, RIM had two CEOs and their offices were 10 minutes away. According to executives and sources who have worked in the company, the two CEOs rarely attended the meeting at the same time. In addition, the two CEOs are very different and have different strategic plans for the company. One of them, Mike Lazaridis, is the founder of the company. He hopes to revitalize the BlackBerry device with the new system, while another CEO Jim Balsillie tends to Authorize other company technologies to generate revenue.
We all know about the later things. Thorsten Heins took over the two positions, gave up Jim Balsillie's authorization strategy, and continued to make the hard progress on the road to launch the next generation of BlackBerry.
Today, RIM is delaying the release of BB 10 equipment, and users will probably see the first BB 10-equipped device at least early next year. In the ever-changing mobile market, missing an upgrade cycle means a rapid loss of users, not to mention that RIM has slowed down a few beats. Apple, Microsoft, and Google have all released new versions of their own systems, and users have no patience to wait for an unspecified product.
However, the company has no better choice. If RIM catches up with the ducks, it may repeat the mistakes of the PlayBook. The price of immaturity is often more painful than the timing of the delay. It is inevitable that a defective product will be pushed into the market. The user's criticism, the company's current situation has not allowed any product to lose. Heins said: "I will not introduce a product that is not ready to meet the needs of users, this matter will not compromise."
But another problem has arisen - can a good product succeed? The BB 10 looks really delicious, but today's mobile market is hard to turn around with a good device. Apple and Android, whose ecosystems are maturing, have long been the kings of each other. Microsoft can still compete with its huge financial resources and excellent OEMs, but what about BB 10?
From a purely financial perspective, the company is not that bad. RIM currently holds $2.2 billion in cash and has no debt burden. According to analysts, the company's cash can still be maintained for two years. Large-scale layoffs, cuts in spending, and delays in launching new machines will slow the company's cash consumption. In addition, the company is still able to derive a significant amount of revenue from licensing technology. There are still 78 million users, with a 14% share of the global smartphone user base. If the company can hold most of its users for the rest of the year, the company still has $1 billion in quarterly revenue.
As for the cash surplus geometry at the beginning of next year, Jefferies analyst Peter Misek said: "Although the value will not be zero, it is close to zero. It depends on the speed of its burning from now until March next year. It may be time. It’s too late.â€
At the moment, the company's survival is nothing more than two, one is completely transformed into a hardware manufacturer, and the delay of new products and uncertain market prospects prove that this is undoubtedly a dangerous road. Of course, RIM can consider going to the Android or Windows Phone camp. With the traditional advantages of BlackBerry in mobile phone manufacturing, it seems that it is not difficult to win a place. The other way is to divest the mobile phone manufacturing business and focus on the development of services such as the Internet. Jim Balsillie once considered opening a BlackBerry network to other devices. However, the current situation is that nearly 80% of the company's revenue depends on hardware sales. What's more, BB 10 is already on the line.
RIM, the trade-off problem is as difficult as the BlackBerry should not retain the keyboard. Of course, selling the company is also an option. Although the market is full of acquisition rumors, no company has indicated the intention to acquire. Most potential buyers have the same conclusions as analysts, and RIM is powerless.
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