Low-end lighting companies to increase the pressure to survive the LED industry is expected to erupt

The lighting industry in China is facing increasing pressure from internal and external problems. From the Canton Fair on the 17th, it was learned that due to factors such as insufficient external demand and appreciation of the renminbi, the enthusiasm of buyers this year has subsided, the order of enterprises is not satisfactory, and the lighting pressure of lighting companies in low-end and middle-end markets has further highlighted.

It is reported that in recent years China's lighting products export has formed a considerable scale, and gradually achieved a certain status in the international lighting market, but with the economic turmoil in the regions of Europe and the United States, the accelerated appreciation of the renminbi and the rise in domestic raw materials and labor costs, so that the Chinese lighting companies The export is overshadowed.

Foshan Electric Lighting Co., Ltd. exhibited led, energy-saving lamps and other products mainly in Europe and the United States and other markets, the company's import and export deputy manager Liang Yueyi said that lighting companies are facing "internal and external problems" due to the international market Demand has dropped significantly. The current transaction of the Canton Fair Company is not satisfactory.

"For some companies, the difficulties they face now are even greater than those of the financial crisis." Liang Yueyi said that the lighting market is currently monopolized by Philips, Osram and other foreign brands, while most of China's lighting products are in the low-end market. Lower.

Pan Quansheng, head of business of Ningbo Yinfeng Energy Technology Co., Ltd., bluntly stated that according to his understanding, the transactions at this year's Canton Fair were significantly inferior to the Spring Fair at the beginning of the year. It could be said that “there were more customers and fewer orders.” He said that although the profits of the company Space is being squeezed, but to keep customers, their company does not dare to raise prices.

In order to respond to the fierce market competition and reduce profits, Pan Quansheng’s company has made active attempts to optimize the product structure and vigorously expanded the domestic sales market. His company’s patented road lighting and wind power generation complementary technologies have not attracted patents. Less buyers stop consulting.

The development of new product markets has become one of the important directions for the development of lighting companies. Many lighting companies have placed prominent LED products with obvious advantages in energy conservation.

According to Zuo Bin, head of the sales department of Lampsource Lighting Technology Co., Ltd., LED products are the mainstream of the future lighting market. After the company switched to LED products three years ago, it invested 7 digits each year. Patents. Zuo Bin said that the company hopes to develop in the high-end market in order to obtain greater profits.

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