Last year, the total output value of the home appliance industry exceeded 1.1 trillion Yuan.

China Household Electrical Appliances Association recently released last year's statistical data. In 2011, the industry-wide industrial output value exceeded 1.1 trillion yuan, an increase of 17% over 2010; the industrial sales output value was 1.07 trillion yuan, an increase of 17%, but it was nearly 31% faster than 2010. Have come back down.

Xu Dongsheng, general secretary of the Household Electrical Appliances Association, said that last year, the output of refrigerators was 73 million units, an increase of 8%-9%; the output of air conditioners was 105 million units, an increase of 16.7%, and the washing machine increased by 10%. The microwave oven remained the same as last year. According to China Yikang retail monitoring data, the retail sales of high-end refrigerators such as three-door, multi-door, and door-to-door have increased by 26.5%, 32.4%, and 13.4% respectively in November last year, while the retail sales of single-door refrigerators and double-door refrigerators are It decreased by 2.9% and 14.2% respectively. The main factor supporting the growth of retail sales of air conditioners is also the product structure upgrade. The proportion of inverter air conditioner retail sales in the previous November has risen to 47.5%, which is an increase of nearly 20% from the previous year.

The high-end products have also exhibited new features. The reporter learned from the “Red Top Awards” ceremony held by China National Grid that consumers’ sensitivity to high-end home appliances has changed. Xu Dongsheng predicts that the industry will enter a year of adjustment in 2012, and that the home appliance industry growth and export growth will both fall. It has been revealed that some places have incorporated home appliances into the construction plan for social housing. The association has also had communication with the Beijing Housing and Construction Center, such as supporting TV sets, refrigerators, washing machines, and air conditioners in public rental housing. If cooperation can be achieved, sales of home appliances will also be obviously driven.