As a technology "unicorn" with a market value of 754 billion US dollars, Apple's new machine to be released can always hang the appetite of all parties. Throughout the year, the news about the new machine took turns to see the media layout. The release date of September is just the beginning of another "curious" cycle, which is repeated.
But 2017 may be special, this is the tenth year of the birth of Apple's mobile phone, the new machine may be named iPhone 8, which represents Apple's eighth generation design. So, what subversive changes will happen to the iPhone 8 that may be released this year?
From the 360-degree picture of the iPhone 8 that is newly and exclusively shared by foreign media BGR, the design of the full screen and the rear vertical double camera can be basically determined. In addition, "black technology" such as screen fingerprint recognition, 3D face recognition, wireless charging, 3D laser focus shooting and so on will also appear on the iPhone 8.
In addition, I have to mention the new 3D glass as the screen material of the mobile phone. As early as the iPhone 6 was not released, there were rumors that Apple would use 3D glass. Last year, the iPhone 7 was also rumored to be using a 3D glass body. But for a long time, Apple has apparently not been moved by public opinion. Many people have speculated that all these have been reserved for the "10-year work." According to foreign media reports, the iphone 8 design uses a chrome process, the front and back of the fuselage will use the full 3D glass design.
If it proves to be true, this move is not unrelated to the gradual surge in the use of OLED screens in mobile phones. As the next generation of flexible display technology, 3D glass will be the best partner for OLED screens. The wireless charging technology that is being cherished by major mobile phone manufacturers and consumers, as well as the “5G†to be implemented, are driving 3D glass in mobile phones. Applications.
3D glass has the advantages of light and thin, transparent and clean, anti-fingerprint, anti-glare, hard, scratch-resistant, weather-resistant, and shapeable. It can increase the external control function of the curved edge and bring a chic touch feel to the smartphone. Widely used on smart tablets, smart TVs and wearable products. At present, Samsung, Xiaomi, VIVO, Huawei, OPPO and other mobile phone manufacturers have begun to adopt 3D glass screen or 3D glass back cover, the effect is quite amazing.
BYD said in an institutional survey on July 11 that most of the flagship phones will use 3D glass casings next year. The flagship machine accounts for about 15%-20% of mobile phone shipments, that is, about 300 million mobile phones will use 3D glass for the front and rear covers, and the total demand for 3D glass is about 600 million.
Enterprises and capital are basically optimistic about the 3D glass market. In June, Shengli Precision announced that it plans to invest a total of 3.285 billion yuan to build a smart terminal 3D cover glass production line, with an estimated annual production capacity of 75 million pieces. In May, BYD invested 1.05 billion into the mobile 3D glass-related project. After the project is completed and put into production. With an annual output of 90 million pieces, the annual output value will reach more than 3 billion yuan...
For CMF designers, the characteristics of 3D curved glass meet the design requirements of 3C products. The 3D glass has a novel appearance and good texture, and can also increase the curved edge touch function, resulting in excellent touch feel and wireless charging function. In addition, 3D glass can also solve the problem of insufficient space for antenna layout, enhance the receiving function, and make the product more beautiful and excellent. The differentiation and superiority of this design can make the product win the favor of more consumers.
In fact, not only 3D glass, but also metal, ceramic, amorphous, leather, composite materials, fiber, woven fabric, spray-free, etc. can also make innovative material solutions, plus innovative colors, processes and design solutions, future products The appearance and the like are worth looking forward to.
At present, the traditional industrial design pays more attention to the structure of the product, the surface treatment process and the like. With the development of the market, consumers are more inclined to the experience and actual experience of the product. The blind multi-functionality and short-term low price of the product have made it difficult to evoke the desire of modern consumers to purchase.
"Made in China 2025" clearly proposed to significantly improve China's innovative design capabilities, and cultivate a group of professional, open-type industrial design enterprises. As one of the top ten development priorities of "Made in China 2025", new materials have become the focus of many companies. How to combine new materials with industrial design? How to grasp the new direction and trend of industrial design? How to grasp the consumer's demand psychology? These are all issues that companies need to explore.
In order to solve the above problems, service innovation, promote communication, lead the trend, establish a professional platform for CMF industry, find materials to join hands with global brand terminals, design institutions, materials companies, processing and manufacturing, equipment manufacturers, etc., will be November 2, 2017 On the 4th to 4th, the “2017 TTF Forum and International CMF Carnival†was held in Shenzhen.
The “2017 International CMF Exhibition†will be held at the event with the theme “Product Appearance Texture Solution (CMF)â€. It is reported that this is the only professional exhibition in the world with the theme of product appearance and texture (CMF), which is most concerned by consumers and terminal brands. The exhibition area reaches 5000m2.
It will bring together 200+ exhibitors, 200+ senior experts, 5000+ brands and designers, and 10000+ manufacturing practitioners. The exhibition covers four aspects: innovative color scheme, innovative material scheme, innovative process scheme and innovative design scheme. At that time, more than 20,000 people will be attracted to visit, covering many industries such as consumer electronics, home appliances, automobiles and homes. Designers, distributors, contractors and developers will gather together to witness a top international event for innovative design and innovative materials.
According to the organizer's search for materials, the exhibition will also hold the TTF conference, the CMF summit forum and a number of workshops in the same period, and launch the peak confrontation of ideological collision and wisdom confrontation.
It is understood that the 2017 TTF Forum and the organizers of the International CMF Carnival are looking for the "Internet +" connection platform for the materials industry and manufacturing industry. Material Search® is also the first one-stop service platform for material solutions in China; manufacturing companies from the product design, procurement, process, manufacturing and other processes and materials solutions providers, suppliers, engineers connected platform.
The TTF Forum is hosted by Jiangnan University, the co-organizer of this event. It is aimed at high-end forums for social transformation trends. It is expected to explore the opportunities and design interventions and value creation of enterprises in the social transformation trend in five years. Empowering and inspiring designers, design management, and entrepreneurial groups.
Click here to register online now
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