Under the influence of Samsung's butterfly effect of closing the 7th-generation line, the panel prices for all sizes of smart TVs rose across the board, and the increase in the price of the entire machine has become an inevitable trend. The major domestic TV brands have not been spared. Xiaomi, who claimed that he would never increase prices, secretly increased the price of the whole machine at the end of 2016. He just announced in 2017 that “the price increase commitment is a 2016 policy, and 2017 price increases are not bad faith. †Since the price increase has become a trend, the quality requirements after the price increase and the experience of the product will become reasonable demands of the users. It can be foreseen that the competition in the smart TV industry will become more intense in 2017. If you want to succeed and stand firm in the market leading position, you will need smart TV manufacturers to grasp market trends, strengthen internal strength in multiple dimensions, and enhance competitiveness. In these directions, the difference in major brands of hardware performance can be said to be negligible, the screen is basically imported LG, the chip is basically the same brand. Therefore, the difference between entertainment and ecology is particularly important. In recent years, with the improvement of people’s living standards, large-scale variety entertainment programs such as Where Daddy Goes, Running Brothers, and I am a Singer have opened the door to people’s entertainment needs. So what is the best entertainment content for today when entertainment trends are so important? Cool open. Some people say that LeTV's entertainment resources are equally rich, but this is a difference. Cool open style is pure, and Le Shi's style is wave, LeTV needs strong marketing to bring the exposure, cool open want is the consumer's quality of consumption and rational choice. CoolOpen believes in the spirit of professionalism and quality driven by user value. LeTV believes that its ecology can defeat everything. In essence, CoolOpen is a way of thinking that returns and focuses on user needs. LeTV is based on corporate values. Thinking. LeTV, known for its subversion, is doing more open platform services. LeTV is based on "platform + content + hardware + software + applications" of the end-to-end vertical integration of closed-loop ecosystem, through the closed loop to ensure the user experience, based on this for content providers, outstanding PGC, performance market (quyi, drama, singing Will), brand advertisers and other third-party partners. LeTV's eco-environment is self-centered, while Cool-opening is to bring all excellent resources to users. In fact, our world has no shortage of content. In many areas and even content surplus, what we really need is good content. Good content is quality content that meets our taste, aesthetics, and taste. The core of cool content is to use big data to accurately recommend content, reduce the user's complex choices and searches, and thus greatly enhance the television viewing experience. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.