There is a well-known key factor in making domestic machines so cheap, that is, the online sales model is only adopted because the final retail price of smart phones is actually a large part of the distribution and retail channels, and then the cooperative operators are Partially divided, the final pricing is naturally not low. As long as the retail channels are more strictly controlled, the costs needed in many processes can be saved, so domestic manufacturers often take this point to boast why their own mobile phones can achieve such a low retail price. Millet may not be the first vendor to adopt this model, but it has been a lot of fun for the past few years. However, the lack of support from retailers and traditional physical retailers has one drawback. The marketing effect on brand influence will be greatly reduced, and it will be difficult to penetrate into more core consumer goods markets, making it more difficult to exploit the market. Xiaomi knows this well, so he is working to solve this problem. A few days ago news reports said that Xiaomi Leijun is planning to expand to offline retail sales staff, in the next three years to open 1,000 offline experience shop. Lei Jun believes that "millet's business model should not be e-commerce, but new retail." Have to say, just as the above-mentioned lack of retailers and traditional entity retailers support, millet's record in the past few years has lost much to the blue-green factory. Although OPPO and Vivo's smart phones are not accessible in domestic machines, thanks to the traditional model, their brand awareness has been greatly enhanced, and the sellers have been in an endless stream, especially in the second and third tier cities and new markets. Obviously, Lei Jun admits this, he said, “An indisputable fact is that even if it accounts for 50% of the mobile phone market, it only accounts for 4% of the entire market. Traditional retail and traditional channels are still 80% of the market today. This is the biggest problem Xiaomi has encountered, that is, how to break through the barriers to the business model." Lei Jun then said that in 2017, the "millet new retail" model has been opened, the goal is to open 200 experience stores within the year. This will not only help increase sales of smartphones, but also include other products in the Xiaomi ecosystem, including products such as drones, speakers, vacuum cleaners, and air purifiers. Xiaomi already has a lot of start-up products. I have spent a lot of money. In addition, Xiaomi hopes to use the "new retail" model to open up more overseas markets, especially India. However, it is interesting to note that Xiaomi's retail store layout always gives people a sense of familiarity. It is true! It is similar to the Apple retail store, with white walls, spacious tables and ultra-simple design styles. Of course, there are about 50 retail stores in domestic millet, which have already exceeded 40 of Apple's, and are not limited to big cities. Xiaomi recently made a major decision for the development of the next few years. One of them is the introduction of autonomous processors. It is said that Xiaomi’s processor is named “The Pinecone†and further relies on its dependence on Qualcomm chips. It is expected that the next few months. Can be debut in time, and there is news revealed that the high-end models of pine cone processors can equalize the mainstream flagship mobile core performance. In any case, in addition to Huawei, China is also considered to have the second mobile phone manufacturer that can release its own chips.