IT168 News On October 17th, Nubia held a Nubian Stampede and Autumn New Product Launch Conference in Beijing to celebrate the four-year anniversary of the Nubia brand. At the scene, Ni Fei, the general manager of Nubian smartphones, celebrated the fourth birthday of the Nubian brand with the live cowboys and released the sixth generation of calf products specially prepared for cowboys and popular among cowboy fans: Z11 miniS. This site also has the opportunity to have an exclusive interview with Ni Fei, general manager of Nubian smart phones, Zeng Guozhang, general manager of domestic business, and Wang Hui, design director.
Q: How will Nubia overcome this tragedy in the event of a Samsung mobile crash in the industry? Secondly, Qualcomm filed a lawsuit against the Meizu patents. What is Nubia's current situation in research and development?
A: Samsung's business is a relatively recent incident in the mobile phone industry. It is indeed a warning bell for the mobile phone industry. Quality is always the lifeline of any mobile phone manufacturer. Even a top brand such as Samsung will have a bad influence on it. At the beginning of the establishment of Nubia, it has always been our highest standard of quality. The sale of low-quality products to customers will damage the brand's reputation. This case gives us the biggest reminder that we should pay more attention to quality issues than before and pay attention to security issues. Of course, we used to strictly follow the established standards.
As for the Meizu lawsuit, it is not convenient for you as a friend to evaluate it. Only from this event can be judged, IPR will become an important performance of a mobile phone manufacturer's competitiveness. Only those companies that pay more attention to IPR and have a deeper accumulation of patents will be in a more favorable position in the future. Nubia itself also attaches great importance to this part, and has accumulated more than 4,000 patents since its inception in more than four years and is still increasing.
Q: At present, the industry is taking double shots, but this time Nubia launched the Mavericks 6 generations, has not put the phone dual camera, Nubian out of consideration?
A: Nubia has made a lot of contributions to the industry in mobile photography, which is equivalent to the leader in mobile photography. For this generation of calf photography configuration, Nubia has its own understanding and cognition, users are more concerned about the quality of the definition and focus speed. The current configuration of the Mavericks allows users to shoot very good photographs at any time.
The industry is currently more popular dual camera technology, Nubia is also very concerned about, but always that the hardware is only the basis, the core is based on hardware-based software algorithms and can give users what kind of experience, so Nubia will also invest More energy to build NeoVision mobile photography engine. Based on NeoVision, a dual-camera-related experience has been developed, and dual-camera products will be introduced in due course when users can gain recognition of this function.
Double shots are a popular trend. Actually, Nubia does not like to follow the trend, but prefers to lead the trend from the perspective of one area and some areas. There are also concerns about dual camera Nubia. Of course, it is hoped to see that the dual camera brings more direct experience and help to consumers. Now that Nubian has not reached the expectations, there is no dual camera product yet. appear. Nubia will always keep an eye on it. After the time is ripe, or the dual camera has a better experience for consumers, Nubia will definitely consider launching dual-camera products. Please look forward to it.
Q: With the gradual saturation of the domestic mobile phone market, Nubia is constantly laying out in the international market. What is Nubian's current position in the international market and how does it balance the domestic and foreign markets?
A: Regarding the international layout, Nubia used to be mainly domestic and later gradually expanded its international business. This year is an important year for international deployment. It is planned for Southeast Asia, Latin America, Europe and the United States, but it does not represent China. The market has other views. The Chinese market has always been Nubia’s most important and the most dynamic market for the global smart phone development. It is not currently in a stagnant state. From the overall situation this year, the Chinese market growth is still very strong. Nubia always wants to be a global and domestic brand. Therefore, international strategies and domestic strategies do not contradict each other. This year will be an international arrangement. In 2017, there will be major breakthroughs and major activities in key international regions.
Q: Now that smart phones are blocked on the online channel, how does Nubia think about online and offline channel issues?
A: Nubia started its online channel sales. After two years of rapid growth, it also encountered bottlenecks. Because Xiaomi's family is big and many brands go online, they face bottlenecks in user experience, but the online market is still very important, because it fits most young users' purchasing habits.
Brand promotion and omni-channel development are a key focus for Nubia this year. Offline purchase is a very important place to return to the buying experience. Therefore, Nubia will expand its offline business while expanding and developing its overall domestic market while consolidating and developing its online presence. The offline coverage area covers a wide area and involves the expansion of retail storefronts. So far this year we have expanded almost 2,000 retail stores and we plan to cover 4,000 to 5,000 stores. Next year we plan to double our sales base. the above.