LCD panel supply shortage will become the trend of the first half of the color TV industry

The supply of LCD panels is in short supply, and price increases have become a major trend in the color TV industry in the first half of this year. Recently, Xiaomi TV announced through the official Weibo, raising the millet TV 3s 48-inch and 55-inch version to 2599 yuan and 3999 yuan (excluding freight), which are more than 300 yuan more than the current price. Dd issued a price increase signal as early as January of this year, and some model price increases ranged from 200 yuan to 300 yuan. LeTV also announced that some models have once again raised their prices by 100 yuan/set. Industry sources said in an interview with reporters that the color TV industry is stepping up efforts to improve the quality and value of its products, and price increases have become a major trend in the color TV industry in the first half of this year. It is understood that the color TV unit price is closely related to the panel price. Starting from the first quarter of 2016, panel prices began to stop rising, and the price increase trend in the third quarter was even more pronounced. Since the second half of 2016, the average unit price of color TV sets has picked up, and the average unit price of online and offline products has risen at the same time. In November and December 2016, both online and offline prices have exceeded the 2015 levels. In December 2016, the average price of online color TV was 2,585 yuan, and the average price of offline TV was 3,900 yuan. Judging by the relevant parties, subject to the impact of costs, the behavior of low-price sales in 2017 will be reduced, and the market will gradually return to rationality. The rebound in panel prices in 2017 provided an opportunity for the entire machine manufacturer to adjust the product structure. The new products that will be listed in March and April will reflect this, and the color TV unit price will continue to pick up in the first half of 2017. In the second half of the year, due to the gradual stabilization of the panel price, the price of the whole machine may have been loosened, but the price will not drop too much. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.