Hisense TV World Cup Series Products Appear at CES2018

CES 2018 International Consumer Electronics Show arrived on schedule. As a giant manufacturer in the global television field, Hisense held a new product launch conference in Las Vegas, US at 11:00 on January 8.

Internationalization is one of Hisense’s top strategies. At the press conference, we first reviewed the glorious record of Hisense's internationalization in 2017: Hisense sold 41,407,500 products; it became the world’s fourth-largest television brand; Hisense ranked first in South Africa and Australia (television and refrigerators); Hisense was awarded 62 international awards; Hisense products are exported to 151 countries and regions around the world.

Liu Hongxin, president of Hisense Group, delivered a speech. He said that Hisense will also talk about laser television this year. At present, dozens of new laser TV brands are emerging. At present, Hisense's products are iteratively fast. To meet the needs of users, bigger, smaller, 4K... are the goals of Hisense TV in the future.

Following the European Cup sponsorship in 2016, Hisense officially announced that it will become the official sponsor of the 2018 FIFA World Cup. This means that Hisense's "brand internationalization strategy" can be extended again. At the same time, the World Cup official will also rely on Hisense to carry out special events such as live display of the tournament. Development.

The conference site always talked about the topic of football and everyone. We see that as a cooperative brand of the 2018 World Cup, Hisense has a high degree of integration with living room entertainment both in terms of products and cooperation. At the meeting, Hisense released ULED ultra-thin TV U7 and U9 series designed for the 2018 World Cup. One of the most heavy-duty Hisense U9 super quality TV, the first time the backlight partition was upgraded to 1000 Zone, 1000 partitions point by point light control will show ultra-high dynamic contrast and brightness, unprecedented precision backlight support will make each frame picture more beautiful colors, Every light, shadow and light and shade look more outstanding.

Hisense U9 as Hisense's 2018 World Cup Limited Edition TV, launched globally, naturally has a good performance in observing video, especially when watching large-scale sports competitions. Equipped with the Motion Flow intelligent motion frame measurement system, it enhances the intelligent frame measurement of the motion picture, and can clearly and smoothly restore the physical motion trajectory, and is more suitable for watching large-scale sports events such as the World Cup.

In addition, Hisense also brought 150-inch dual-color light source laser TV S6, 88-inch laser TV 88L6, 100-inch laser TV HU100L6 and 80-inch KL1 laser TV. Among them, the 150-inch dual-color light source laser TV S6 has a large size, dual-color light source technology. Break through the limitations of the screen, 120-inch to 150-inch can be arbitrarily adjusted size, the largest screen can be as large as 3.345m × 1.892m, you can directly use the screen as a "video wall."

In terms of color, L6 series color gamut coverage reaches 116% under the BT.709 standard, and the display effect exceeds the LCD TV standard. The increase in color gamut improves the color purity of laser televisions. In addition, the new generation of products incorporates HDR imaging technology, 120HZ MEMC motion picture compensation technology, etc., and the screen level is stronger and the motion picture is smoother.

Hisense site invited DLP and Harman Kardon's high-level officials to introduce to everyone, in addition to the dazzling screen of the crazy challenge to the visual limit, the first time the sound is embedded into the laser host, and in the acoustic structure design, audio unit production, professional sound quality adjustment The school has completely commissioned the custom development of Harman Karton, and it also has a 5.8G wireless subwoofer. The low frequency reaches 40Hz, which is almost a professional-grade audio level.

Hisense 150-inch laser TV also has a smart TV function, supports online movie and TV, home KTV, online fitness, home education, elderly universities, TV shopping and other multi-scene smart living experience. With MStar 6A-938 processing chip, supplemented by 4 +64 GB memory operation program, it is easy to unlock all kinds of 4K mode, smooth and non-catching, to solve the problem of lack of space, so that TV is fast to "fly" up.

It can be seen that the direction of future development of Hisense TV is still the ULED super picture quality and laser television. However, from the product point of view, Hisense’s accomplishments in this respect are obvious to all. He has been cultivating independent research and development, excellent image quality technology and color tuning ability. Let Hisense TV also do not fall in the international arena, highlighting the strength of the domestic brands of internationalization.