Mr. Chen Shuanghui, General Manager of Foshan Nanhai Chuguang Lighting Appliance Co., Ltd.
Foshan Nanhai Chuguang Lighting Appliance Co., Ltd. (hereinafter referred to as Chuguang Company) has only had its own brochures and has placed advertisements on TV stations and websites for only four months. It shows that its brand awareness is strong. However, the outside publicity is only an aid. Mr. Chen Shuanghui, the founder of Foshan Nanhai Chuguang Lighting Appliance Co., Ltd., knows that quality is the biggest bargaining chip.
Therefore, in the "high quality, excellent price" concept, in just a few months, the company changed from a production line to two production lines, with a monthly output of more than 2 million, which has emerged in the lighting industry.
The so-called "brand" is a name, mark or design, or a combination of its use, the purpose of which is to identify the product or service of a seller or a group of sellers, and obviously with the competitor's products or services. The difference is open. Brand is the result of market competition. When we buy goods now, we must first ask “what brandâ€, which actually means that this kind of goods has a considerable position in the hearts of consumers. It can be seen that the brand is product quality and corporate reputation. Guarantee!
It is undeniable that a good leader has a decisive role in the survival and development of enterprises.
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