On February 28th, LeTV held its first conference in 2017 in Beijing, with 70 å‹ over 4 X70, 65 å‹ over 4 Max65, and 55 å‹ over 4 Max55. The three LeTVs unveiled a mystery at the beginning of the new year. veil. With the release of new products, LeTV's future development strategy has gradually surfaced. Since 2013, the Internet has seen explosive growth. The endless emergence of brands, models, and functions has undoubtedly brought about profound changes in the form of television industry. In 2016, as an Internet TV leader, influenced by the rising cost of raw materials, logistics, and labor, LeTV was in the midst of a storm, but it promoted the development of the Internet TV industry. In 2017, major TV manufacturers collectively bid farewell to price wars. Internet TV companies have also shifted their sights. In the face of fierce battlefields, what will be the next enthusiasm for Internet TV? The sudden emergence of Internet TV in the living room economy has made it all the more difficult than the traditional TV. The powerful function of the Internet TV can satisfy people's imagination on the Internet, online viewing, video downloading, online karaoke, distance education, playing games and so on. Therefore, the emergence of Internet TV has a profound impact on the structure of the entire television industry, living room economy is hitting the industry. According to data from Aowei Cloud Network, in 2016, the activity of China's domestic traditional TV brands was 66.6%, a decrease of 7.2%; the activity of Internet TV brands was 18.9%, an increase of 8%; while the activity of foreign brands was 14.5%. 0.8%. This shows that the brand of Internet TV is gradually being accepted by the public. Affected by Internet TV, the interactive nature of information and the positioning of terminals have also changed in the traditional television industry. On the one hand, in the way of treating users, the traditional television industry is a "broadcast" approach, which uses the audience as an "audience" to unilaterally transmit information; and the development of interactive television gives viewers more choices. Internet TV brings users a richer choice and a better user experience. Internet TV and related industry participants are all committed to improving the user experience. On the other hand, TV has gradually evolved from simple hardware into a display platform for content and has more extension capabilities. This shift in the model has also opened up new profit opportunities for terminal companies, which in turn provides hardware transformation. The driving force. After years of explosive development of online TV, whether it is from the brand or product shipments are becoming more and more high-end, LeTV, Xiaomi, cool open, popular, micro-whales and other brands have reached more than 20 brands. Among the many Internet TV brands, old TV drivers like Leshi and Xiaomi, traditional TV companies such as Skyworth and TCL have also developed their own Internet TVs. In addition, companies with rich Internet genes like PPTV, popularity, and storms are also There is a slice of Internet TV. The collective campaign to abandon the price war has started to face such a big cake. Each of them has made every effort to make itself invincible in television prices, content production, operations, and product technology innovation. The price war from the ancient times to the present is a process that must be experienced by the merchants. The same TV industry is no exception. In the second half of 2016, influenced by rising factors such as raw materials and logistics, at the beginning of 2017, the whole TV industry “uppedâ€. Everyone bids farewell to low-price competition and rises collectively. Even LeTV, which had promised not to increase prices, adjusted prices three times. Xiaomi also raised TV prices recently because of rising raw material prices. At the press conference on the 28th, LeTV made adjustments to its member policies. Compared with last year’s hardware purchases by members, the price subsidy was adjusted to “4 per full-year full-screen movie and television member, plus hardware price minus 300 yuanâ€. On the 1st of the month of the 1st of the month, only the purchase of the first year of super film and television members will be able to enjoy a subsidy hardware price of 300 yuan, or purchase a hardware subsidy of 400 yuan for the first year of super sports membership." In addition to the pressure on the overall price increase, companies in the industry chain integration, hardware technology updates, content, operations and other aspects of the opener. For example, the combination of Youku Tudou, Rongchuang as LeTV's injection of RMB 15 billion, and cooperation with terminal merchants all reflect the intensified industry competition. The three major strategies announced in the next two years announced by the LeTV press conference on the 28th (that is, the conversion of users from past extensive access to high-value users who can operate); releasing the commercial value of new high-value users to Levision through an open strategy; Three years to lay a solid foundation for the US market.) Let's watch TV as a profitable turnaround in 2017 and achieve profits from profits to large-scale profits from 2018 to 2019, and achieve first-year sales in the Chinese market. Full preparation. Although the goal is clear, we will wait and see. Technical content operation into 2017 main battlefield Internet TV from the wind in 2013 has played a fierce battle today, and has always been closely linked with the speed. Accompanied by the speed of bringing joy, some people were killed out of the game to make this competitive situation gradually clear, according to industry forecasts, major manufacturers in 2017 collective bid farewell to the price war, and fight hardware, fight content, fight technology, fight The full battle of operations will soon begin. At LeTV’s press conference, the reporter also vaguely smelled the smell of gunpowder. For example, LeTV and Sunac reached a strategic cooperation to introduce 70-inch or more super TVs into high-end real estate; Super 4 X70 / Super 4 Max65 / Super 4 Max55 three new products to create a new benchmark in sound quality; LeTV as a super TV relying on the big screen Internet ecosystem, Constantly create different types of new experiences for the big screen internet lifestyle. It can be seen that in the future, whether it is traditional TV or Internet TV companies, the price war has already been abandoned. We only have to strengthen the research and development capabilities of the technology, strengthen the contents of the content to do excellent features, enhance user operations capabilities, and further control the supply chain resources in order to be fierce The competition rose steadily. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.