▼ 2017 for VR content Sony, HTC how to seize the initiative? from Baidu VR In 2016, the VR wind blew up the development of hardware terminals. In 2017, the VR outlet has turned to the content experience. In 2016, the VR industry is considering how to introduce better VR devices. The question before 2017 is how to create more matching high-quality content to accelerate the popularity of the VR market when the hardware is not yet fully mature. ? Looking back at last year's VR landmark events, despite the release of the three VR hardware Oculus Rift, HTC Vive, and PlayStation VR, as well as countless VR and mobile VR devices unveiled, it also revealed that the wireless connection is not good. , Space positioning is inaccurate, and computing hardware is overly demanding. At the same time, the Galaxy Note 7 blast door has made Gear VR unnerving. Magic Leap has been caught in the whirlpool of special effects, and many domestic VR teams have collapsed due to capital chain breaks, or let it go. The field of development of VR hardware terminals is overshadowed. Where are the weaknesses of VR in 2017? The technical hardware foundation is not yet solid, and we must develop matching content based on this. Is this the meaning of some castles in the air? We must also increase the importance of VR content to the strategic level in 2017, becoming the most needed in the current industry eco-chain. The link. Is this necessary? Yes. At present, VR is still in the stage of popularization of the market, and all links are not perfect. Under the circumstance that the hardware terminal has begun to be improved, the content has become a relatively "vulnerable" link in the current VR industry chain, and it is also the biggest obstacle to universal VR. This point can be explored from the current VR experience store statistics. According to incomplete statistics from related agencies, as of the end of December last year, there were a total of 35,000 affiliated stores, mixed eco-experience stores, and individual-operated VR experience stores across the country, and 12,000 were still in the preparatory stage. There are countless shops that have failed in transition. For example, in Chengdu alone, more than 180 VR experience stores were closed in half within two months. On the surface, the reason for the “short-lived†VR experience shop is mainly due to the high cost of experience and poor management of the operators, but the core is still that the quality of VR content is less, plus the cost threshold of 30-100 yuan per hour. Sufficient content to attract repeat customers, one-time fresh consumption and high rental costs, VR experience stores are generally in a loss state is not surprising. Most profitable VR content currently concentrated in the industry's custom content, mostly VR helmets and VR education, these mandatory application of VR content has exclusive applications, and non-necessities such as games, there is no This demand, coupled with high hardware and development costs, makes it difficult to make profits through VR games. The "Pokemon Go" game on the AR platform in 2016 was explosive, driving the popularity of AR+LBS applications worldwide. In 2017, the VR industry is in urgent need of explosive VR games to drive the market to become mature. This is a priority issue for the current VR industry. At present, from the hardware side, VR terminals are mainly PSVR-based host VR, HTC Vive-based PC split VR, and Gear VR-led mobile VR three categories, due to differences in computing power and hardware settings, in these three There are big differences in making games and experiences on one platform. On the one hand, the mass base of VR games is not as good as the 13-year mainframe game that was interrupted in China. On the other hand, platform selection and work direction also make developers feel confused. The situation in the market is not optimistic. Fortunately, a series of high-level works have been created on these platforms in the past half year, which can provide a suitable entry point for the industry in the 2017 content direction, and may become a powerful lever to shake the entire VR game. HTC Vive: Value VR Experience Shop The VR experience store is currently the most promising VR profit model. HTC Vive equipment is the preferred equipment for many experience shops. This is because Vive's lighthouse locator can achieve the most accurate tracking and positioning effect at present. With this positioning accuracy, you can experience many different types of works using only Vive's own joystick. In most of the works, shooting games accounted for a considerable proportion, such as "Heroes Sam", "Arizona Sunshine", "Mercenary" and other works are very outstanding quality. However, the 5*5 meter experience area separated by the lighthouse is not sufficient for the single player to use in space. Therefore, a multiplayer action shooting game named "Raw Data" provides a twin cooperation mode, which not only improves The disadvantage that VR immersion can't be shared can also increase the number of simultaneous experience for VR experience stores and improve the utilization of equipment. In addition, the VR experience store has the conditions to upgrade the single-player game to a limited LAN online game. Game developers using Vive as the platform also need to incorporate the LAN connection function into the production scope. PSVR: Classic Game VR Thanks to Sony's years of hard work in the PS business, PSVR was able to enjoy a huge bonus for Sony to improve its game ecosystem. In particular, after Sony released the PS4 Pro last year, developers can finally not be limited by the weak performance of the PS4, and transplanted many classic games suitable for porting to the VR platform with confidence on the PSVR. Facts have proved that the VR road of classic games has indeed won recognition from many core fans. Karpova has announced that shipments of "Resident Evil 7" for less than a month have already exceeded the 3 million mark. Such outstanding achievements include VR's achievements, and over 120,000 people have already experienced it. In this history, the first large-scale horror game in the first perspective, most people are full of praise for “Resident Evil 7†after the experience, especially the old players such as Biochemical 123 and other works are also put it down. The VR road to the classic console game will obviously continue. After "Resident Evil 7", there are "Various Fantasy," "Radiation," "Motor Racing," and other types of works that will be successively VR. The biggest advantage of PSVR is that it has a mature game fan base, so in terms of transplantation, in addition to maximally maintaining an authentic experience, controlling vertigo is the most important. Mobile VR: AVG Text Adventure Mobile VR is the most popular VR platform in the VR industry. It is also responsible for popularizing VR to the public. However, running a game on mobile VR has one of the most fatal disadvantages. It can only be used as a control method. This greatly limits the game making method on mobile VR. In this case, popular shooting, puzzle solving and other types on other platforms are not suitable for launching on mobile VR platforms. AVG adventure games have become the first choice for developers. At the end of 2016, there was a "Sister Diary VR" on the App Store. Although the game is still a sister's common beauty theme game on the resort, it also uses the old-fashioned F2P charging model, but the VR and the dual mode of the mobile phone caused a lot of The player's attention, coupled with the gorgeous design of the game and scene production, can not be said that this is a rare VR game on the current mobile phone. AVG adventure game is very suitable to become the entry point for the majority of game developers to enter the mobile VR platform. There is no need for manual operations and low threshold for development. This will enable current mobile game manufacturers to accumulate rich experience for the future transformation of VR platforms. As long as you first develop the second-rendered VR version of the game, and then converted into a normal mobile version of the display, coupled with mature F2P payment methods, a high-quality mobile VR game can be freshly baked. From 2016, the VR industry began to break out. The first few years are often the most important and the most tortuous stage. In 2016, hardware technology breakthroughs have laid a solid foundation for the industry. In 2017, the outbreak of VR content provided sufficient “ammunition†for the industry's popularity. The year 2018 is the key year for the ecological layout of VR. After the initial development of the hardware and software infrastructure, the major giants will have to make industry arrangements in the future. This is the three-step strategy after the outbreak of VR. The 2017 VR is content.